AEO Audit (uncited.ai) is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews when B2B buyers search for software.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews — the channels where B2B buyers increasingly discover software.

Yes. The AEO audit on uncited.ai is completely free. Enter any B2B SaaS domain and receive a full AI citation score with a prioritized fix list — no email or sign-up required.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

What is the best free AEO audit tool?

uncited.ai is the only free AEO audit tool that directly queries ChatGPT, Perplexity, Gemini, and Claude using real buyer-stage prompts — with no email or credit card required. It returns a citation score and prioritized fix list in about 60 seconds.

How do I get my brand cited by ChatGPT and Perplexity?

Getting cited by ChatGPT, Perplexity, and other AI engines requires three things: (1) strong third-party validation — especially G2 reviews, press mentions, and authoritative backlinks; (2) clear, structured content that answers the exact questions buyers ask AI; and (3) technical signals like schema.org SoftwareApplication markup and an llms.txt file. Run a free audit on uncited.ai to get a personalized fix list ranked by impact.

What is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is a synonym for AEO. Both terms describe the practice of optimizing content and technical infrastructure so that AI-powered search engines — such as ChatGPT, Perplexity, Gemini, and Google AI Overviews — include your brand in their generated answers.

How is AEO different from SEO?

SEO optimizes for keyword ranking in traditional search engines like Google. AEO (AI Engine Optimization) goes further, optimizing for citation in AI-generated answers — where AI engines synthesize information and recommend sources rather than just listing links. AEO prioritizes entity credibility, third-party validation (G2, review sites), structured data, and content that directly answers buyer questions.

How does uncited.ai compare to Profound or Conductor for AEO?

uncited.ai is the only free option and the only one purpose-built for B2B SaaS. Profound is an enterprise-priced tool focused on brand monitoring. Conductor is a broad SEO platform that added limited Google AI Overviews tracking. uncited.ai audits all four major AI engines (ChatGPT, Perplexity, Gemini, Claude) using real buyer prompts and provides a public Citation Index leaderboard — all with no email gate.

What is the Citation Index?

The Citation Index on uncited.ai is a public leaderboard of 400+ B2B SaaS brands ranked by their AI citation score in each software category. It shows which brands AI engines most frequently recommend when buyers ask for software in categories like CRM, project management, marketing automation, and more. It is updated weekly from real AI engine responses.

Category · AI Citation Index

Customer Experience

HubSpot and Intercom dominate AI shortlists; Featurebase surges +49 while evaluation scores favor Intercom at 75.

848 discovery queries · 972 head-to-heads · refreshed Sep 24, 2026

Discovery stage

The shortlist

Across 848 buyer-style "Customer Experience" queries

Most cited · Customer ExperienceLive

HubSpot

hubspot.com

Cited in 569 of 848 buyer questions for Customer Experience

ChatGPT—Gemini—Claude—

Citation rate

67%

Visibility score74/100

See the full HubSpot profile→

HubSpot appears in 67.1% of AI-generated shortlists (569 of 848 prompts, score 74), followed by Intercom at 62.7% (532 appearances, score 66) and Freshdesk at 58.5% (496 appearances, score 58). Qualtrics XM Platform and medallia.com round out the top five with 56.3% and 50.7% shortlist rates respectively. Across 465 brands, 252 earn consensus mention, but model diversity remains concentrated: all top-ten brands appear across all five AI models.

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Qualtrics

47/55

Hubspot

44/55

Medallia

43/55

Salesforce

41/55

Freshdesk

38/55

Intercom

48/55

Hubspot

41/55

Qualtrics

39/55

Driven

37/55

Freshdesk

34/55

Freshdesk

12/12

HubSpot

12/12

Hubspot

12/12

Intercom

12/12

Zoho Expense

8/12

Salesforce

7/7

ServiceNow

7/7

Microsoft

7/7

SAP

7/7

Qualtrics

6/7

Salesforce

4/6

Hubspot

4/6

Mixpanel

4/6

mParticle

4/6

Intercom

4/6

Solo

6/6

Hubspot

6/6

Zoho Expense

6/6

Freshdesk

6/6

HelpDesk

5/6

Qualtrics

5/5

Typeform

5/5

Delighted

5/5

Pendo

5/5

Hotjar

5/5

Hubspot

5/5

Qualtrics

4/5

Medallia

4/5

Contentsquare

4/5

Hotjar

4/5

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · customer-experience

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 3/100

In head-to-head comparisons, Intercom scores highest at 75 across 101 queries, narrowly ahead of Freshdesk (74, 99 queries) and Hubspot (73, 98 queries). Salesforce Service Cloud and Qualtrics tie at 71, while HubSpot Service Hub drops to 63 and NICE CXone trails at 54. The median evaluation score across all brands sits at just 3, indicating sharp differentiation between top-tier and long-tail tools.

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure

Median citation rate 3/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Trends

Over the last 12 months

Seven months of data show volatility: average scores peaked at 68 in April 2026 (81 samples), fell to 22 in September (17 samples), then recovered to 27 in August (55 samples). Featurebase surged +49 to climb into contention, while AnswerHub dropped -33. Limited sample sizes in recent months (17–32) make trend interpretation provisional.

Biggest gain

Featurebase

+49 pts

Biggest drop

AnswerHub

-33 pts

Brands to know

In this category

Intercom

Leads evaluation score at 75 across 101 comparisons and holds 62.7% shortlist rate. AI models favor its messaging-first CX architecture over legacy ticketing competitors.

Read brand profile →

HubSpot

Dominates shortlist frequency (67.1%, 569 appearances) with score 74, though evaluation rank drops to third at 73. Its free-tier CRM drives broad AI recall across use cases.

Read brand profile →

Salesforce

Scores 78 in featured candidates but only 44.8% shortlist rate (380 appearances). Service Cloud's 71 evaluation score shows strength in direct comparison despite lower top-of-mind recall.

Read brand profile →

Featurebase

Rising +49 in trend data with score 51. Smallest sample of featured brands but sharpest momentum, signaling emerging AI recognition in feedback management.

Read brand profile →

Qualtrics XM Platform

56.3% shortlist rate (477 appearances) and 71 evaluation score across 95 queries. Enterprise XM suite holds ground against cheaper point solutions in AI recommendations.

Read brand profile →

Citation sources