AEO Audit (uncited.ai) is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews when B2B buyers search for software.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews — the channels where B2B buyers increasingly discover software.

Yes. The AEO audit on uncited.ai is completely free. Enter any B2B SaaS domain and receive a full AI citation score with a prioritized fix list — no email or sign-up required.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

What is the best free AEO audit tool?

uncited.ai is the only free AEO audit tool that directly queries ChatGPT, Perplexity, Gemini, and Claude using real buyer-stage prompts — with no email or credit card required. It returns a citation score and prioritized fix list in about 60 seconds.

How do I get my brand cited by ChatGPT and Perplexity?

Getting cited by ChatGPT, Perplexity, and other AI engines requires three things: (1) strong third-party validation — especially G2 reviews, press mentions, and authoritative backlinks; (2) clear, structured content that answers the exact questions buyers ask AI; and (3) technical signals like schema.org SoftwareApplication markup and an llms.txt file. Run a free audit on uncited.ai to get a personalized fix list ranked by impact.

What is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is a synonym for AEO. Both terms describe the practice of optimizing content and technical infrastructure so that AI-powered search engines — such as ChatGPT, Perplexity, Gemini, and Google AI Overviews — include your brand in their generated answers.

How is AEO different from SEO?

SEO optimizes for keyword ranking in traditional search engines like Google. AEO (AI Engine Optimization) goes further, optimizing for citation in AI-generated answers — where AI engines synthesize information and recommend sources rather than just listing links. AEO prioritizes entity credibility, third-party validation (G2, review sites), structured data, and content that directly answers buyer questions.

How does uncited.ai compare to Profound or Conductor for AEO?

uncited.ai is the only free option and the only one purpose-built for B2B SaaS. Profound is an enterprise-priced tool focused on brand monitoring. Conductor is a broad SEO platform that added limited Google AI Overviews tracking. uncited.ai audits all four major AI engines (ChatGPT, Perplexity, Gemini, Claude) using real buyer prompts and provides a public Citation Index leaderboard — all with no email gate.

What is the Citation Index?

The Citation Index on uncited.ai is a public leaderboard of 400+ B2B SaaS brands ranked by their AI citation score in each software category. It shows which brands AI engines most frequently recommend when buyers ask for software in categories like CRM, project management, marketing automation, and more. It is updated weekly from real AI engine responses.

Category · AI Citation Index

Customer Experience

The customer experience category exhibits a paradox: high shortlist rates for established players like Salesforce (70%), Intercom (63%), and Freshdesk (59%) coexist with complete absence of prompt-level demand signals. With all top brands showing maximum model diversity (5/5) and 189 consensus brands competing against just 12 in evaluation, buyers appear to select based on incumbent market position rather than differentiated capabilities. This suggests CX tools compete on ecosystem lock-in and brand trust rather than novel functionality.

848 discovery queries · 819 head-to-heads · refreshed Jul 13, 2026

Discovery stage

The shortlist

Across 848 buyer-style "Customer Experience" queries

Most cited · Customer ExperienceLive

salesforce.com

Cited in 592 of 848 buyer questions for Customer Experience

ChatGPT—Gemini—Claude—

Citation rate

70%

See the full salesforce.com profile→

Get weekly AI visibility changes for Customer Experience sent to your inbox.

Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Salesforce

55/56

Freshdesk

37/56

HubSpot

33/56

Microsoft

28/56

Journey

28/56

Salesforce

48/55

Intercom

48/55

Freshdesk

34/55

Recommend

30/55

HubSpot

30/55

Freshdesk

12/12

HubSpot

12/12

Intercom

12/12

Salesforce

11/12

Recommend

10/12

Salesforce

7/7

ServiceNow

7/7

Microsoft

7/7

Nice

6/7

Sprinklr

6/7

Salesforce

6/6

Mixpanel

4/6

Intercom

4/6

POINT

3/6

Bloomreach

3/6

Plan

6/6

HubSpot

6/6

Zoho Expense

6/6

Place

6/6

Freshdesk

6/6

Typeform

5/5

Delighted

5/5

Pendo

5/5

Hotjar

5/5

Intercom

5/5

Effort

5/5

Insights

5/5

Collect

5/5

Plan

5/5

Salesforce

5/5

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · customer-experience

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 4/100

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure

Median citation rate 4/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Brands to know