Subcategory · AI Citation Index
Feedback Management
Typeform leads shortlist at 44% but Qualtrics tops evaluation at 44/100; volatile scores swing from 64 to 24 over 5 months.
174 discovery queries · 244 head-to-heads · refreshed Jul 21, 2026
Discovery stage
The shortlist
Across 174 buyer-style "Feedback Management" queries
Typeform appears in 76 of 174 prompts (43.7% shortlist rate), edging out Intercom (30.5%) and Canny (30.5%). Delighted and 2020insights.net show strong presence (42.5% and 37.4% respectively) but lack evaluation scores, signaling name recognition without comparative depth. Five models cite all top brands, indicating consensus across LLMs.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 5/100
Qualtrics scores highest in head-to-head comparisons at 44/100 across 25 queries, followed by Medallia and Intercom (both 42/100). Canny and Productboard—prominent in shortlists—drop to 37 and 35 in direct evaluation, revealing a gap between citation frequency and comparative performance. The median evaluation score of 5 underscores brutal scoring dynamics in this category.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Typeform
Dominates shortlist frequency (43.7%) with a 72/100 score, positioning it as the default form-based feedback tool. Strong model diversity (5) confirms cross-LLM endorsement.
Read brand profile →Qualtrics XM Platform
Tops evaluation at 44/100 across 25 comparison queries despite weaker shortlist presence. Enterprise-grade feedback analytics at scale, especially for structured research programs.
Read brand profile →Intercom
Balances 30.5% shortlist rate with 42/100 evaluation score and 162 total mentions. In-app messaging backbone doubles as feedback channel, appealing to SaaS teams seeking unified customer communication.
Read brand profile →Canny
Matches Intercom's 30.5% shortlist rate and leads mentions (213) but scores only 4/100. Public roadmap voting resonates in discovery; comparative rigor exposes feature narrowness.
Read brand profile →Productboard
Appears in 28.7% of prompts with 185 mentions and 35/100 evaluation score. Product managers choosing feedback-to-roadmap workflows favor its prioritization frameworks over general survey tools.
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