Subcategory · AI Citation Index
Feedback Management
Feedback management is a duopoly at the top with fragmentation below. Qualtrics XM Platform and Medallia surface across every engine in the majority of discovery queries — Qualtrics at 68%, Medallia at 57% — but Medallia wins more head-to-heads when buyers ask AI to compare. Typeform, Canny, Pendo, and Intercom split the next tier within five percentage points of each other, each visible on all engines but none cracking 44% of discovery prompts. The category is contested: two brands own the top of the shortlist, but no single brand dominates both discovery and evaluation.
174 discovery queries · 233 head-to-heads · refreshed Aug 16, 2026
Discovery stage
The shortlist
Across 174 buyer-style "Feedback Management" queries
Qualtrics XM Platform and Medallia are the only brands that surface in more than half of buyer queries about feedback management — Qualtrics at 68%, Medallia at 57%, both visible across ChatGPT, Claude, and Gemini. Typeform, Canny, Pendo, Intercom, UserVoice, and Reputation cluster between 44% and 29%, each appearing on all three engines but without the citation density of the top two. Productboard and Hotjar round out the shortlist below 30%, present on every engine but trailing in raw mention volume.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 5/100
When buyers ask AI to compare feedback management tools head-to-head, Qualtrics and Medallia trade wins at the top — Qualtrics scores 44 across 25 comparisons, Medallia scores 42 across 24. Intercom matches Medallia's 42 score but shows up in the same number of head-to-head matchups. Canny, Productboard, and Pendo cluster in the mid-thirties, each appearing in roughly 20 comparison queries, while Delighted and UserVoice land in the low-thirties.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Dovetail is gaining AI attention — up 16 points in recent months. Software Advice is falling sharply, down 62 points in the same window.
Brands to know
In this category
Qualtrics XM Platform
Enterprise experience management across customer, product, and employee feedback
Read brand profile →Typeform
Conversational survey builder for one-question-at-a-time forms
Read brand profile →Pendo
Absent giantProduct analytics and in-app feedback for software teams
Read brand profile →Birdeye
Review management and local business reputation platform
Read brand profile →Dovetail
RiserUser research repository and qualitative data analysis
Read brand profile →Want to know if AI cites your brand for Feedback Management?
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