Subcategory · AI Citation Index

Feedback Management

Typeform leads shortlist at 44% but Qualtrics tops evaluation at 44/100; volatile scores swing from 64 to 24 over 5 months.

174 discovery queries · 244 head-to-heads · refreshed Jul 21, 2026

Discovery stage

The shortlist

Across 174 buyer-style "Feedback Management" queries

Typeform appears in 76 of 174 prompts (43.7% shortlist rate), edging out Intercom (30.5%) and Canny (30.5%). Delighted and 2020insights.net show strong presence (42.5% and 37.4% respectively) but lack evaluation scores, signaling name recognition without comparative depth. Five models cite all top brands, indicating consensus across LLMs.

1%11%20%29%39%Coverage — share of discovery prompts where the brand surfaces47%59%71%82%94%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Insights
6/7
2Medallia
6/7
3Delighted
5/7
4Pendo
4/7
5Hotjar
4/7
1Typeform
6/6
2Delighted
4/6
3Freshdesk
4/6
4Pulse
4/6
5Zonka Feedback
3/6
1Delighted
5/5
2Intercom
5/5
3Typeform
5/5
4Canny
5/5
5Productboard
5/5
1Canny
5/5
2Productboard
5/5
3Typeform
4/5
4Hotjar
4/5
5Delighted
4/5
1Pulse
3/4
2Typeform
2/4
3Watermark Course Evaluations & Surveys
2/4
4Freshdesk
2/4
5Poll Everywhere
1/4
1Medallia
4/4
2AskNicely
4/4
3Delighted
3/4
4Typeform
3/4
5Qualtrics XM Platform
3/4
1Delighted
4/4
2POINT
3/4
3Yotpo
3/4
4Medallia
3/4
5Birdeye
2/4
1Microsoft
4/4
2Medallia
3/4
3Typeform
2/4
4Blackbaud
2/4
5Freshdesk
2/4
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · feedback-management

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 5/100

Qualtrics scores highest in head-to-head comparisons at 44/100 across 25 queries, followed by Medallia and Intercom (both 42/100). Canny and Productboard—prominent in shortlists—drop to 37 and 35 in direct evaluation, revealing a gap between citation frequency and comparative performance. The median evaluation score of 5 underscores brutal scoring dynamics in this category.

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand06131925Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 5/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

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