Subcategory · AI Citation Index
Feedback Management
Qualtrics (68% shortlist rate) and Medallia (57%) lead enterprise feedback; Typeform and Canny split mid-market mindshare in a 173-brand field.
174 discovery queries · 236 head-to-heads · refreshed Oct 8, 2026
Discovery stage
The shortlist
Across 174 buyer-style "Feedback Management" queries
Qualtrics XM Platform appears in 118 of 174 prompts (68% shortlist rate, 335 mentions) with top model diversity across 5 LLMs. Medallia follows at 57% (100 appearances, 257 mentions), then Typeform at 44% (76 appearances). Pen.do and Canny split the next tier near 31%, while Intercom, UserVoice, Productboard, Reputation, and Hotjar cluster in the 25-30% range—112 brands hit consensus thresholds in a crowded category.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 4/100
Head-to-head comparisons favor Qualtrics (44 avg score, 25 queries) and Medallia (42, 24 queries), with Intercom matching Medallia at 42 across 24 comparisons. Canny (37, 21 queries), Productboard (35, 20), and Pendo (35, 20) trail in direct evaluations. Median category score sits at 4, signaling sharp polarization between enterprise platforms and niche tools.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Monthly averages swung from 64 in April 2026 to 9 in September (sample sizes 4-32), indicating dataset volatility rather than meaningful trend. Featurebase surged +49 delta as the rising brand; Signpost dropped -7. Interpret with caution given limited temporal depth.
Brands to know
In this category
Qualtrics XM Platform
Dominates shortlists (68%) and evaluations (44 avg, 25 comparisons). Enterprise-grade experience management with the broadest model consensus in the category.
Read brand profile →Typeform
Third in shortlist frequency (44%, 76 appearances) with a 72 featured score. Conversational survey UX appeals to mid-market buyers prioritizing engagement over analytics depth.
Read brand profile →Canny
Shortlist rate of 30% (53 appearances, 128 mentions) despite a low featured score of 4. Product teams value roadmap voting; evaluation score of 37 reflects focused feature set.
Read brand profile →Featurebase
Posted +49 delta as the fastest riser with a 51 featured score. Product-led SaaS teams consolidate feedback loops, changelog publishing, and roadmap transparency in one lightweight stack.
Read brand profile →Want to know if AI cites your brand for Feedback Management?
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