AEO Score
70
Strong Presence
Avg Prompt Score
11
across 418 prompts
AI Share of Voice
9%
across 402 prompts
Critical Issues
2
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Qualtrics XM Platform is visible in
3Executive summary
Qualtrics is very likely to be cited by AI engines for evaluation and shortlist queries because it has strong primary review authority on G2 (4,000+ reviews) plus secondary B2B signals on TrustRadius and Gartner Peer Insights. The single highest-ROI fix is to improve crawlable, first-party evaluation content for comparison-style queries ("Qualtrics vs X" / alternatives) and ensure structured data (SoftwareApplication + FAQPage) is present and indexable on those pages.
Based on audit of qualtrics.com · May 5, 2026