AI Visibility
measured30/100
Emerging · in Customer Experience
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals70/100
Solid fundamentals
Avg Prompt Score
8
across 404 prompts
AI Share of Voice
6%
across 388 prompts
Critical Issues
2
critical + high
How AI Visibility breaks down
in Customer Experience
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Qualtrics XM Platform is visible in
3Executive summary
Qualtrics is very likely to be cited by AI engines for evaluation and shortlist queries because it has strong primary review authority on G2 (4,000+ reviews) plus secondary B2B signals on TrustRadius and Gartner Peer Insights. The single highest-ROI fix is to improve crawlable, first-party evaluation content for comparison-style queries ("Qualtrics vs X" / alternatives) and ensure structured data (SoftwareApplication + FAQPage) is present and indexable on those pages.
Based on audit of qualtrics.com · May 5, 2026