AI Visibility
measured35/100
Emerging · in Commerce
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals5/100
Weak fundamentals
Avg Prompt Score
34
across 210 prompts
AI Share of Voice
34%
across 210 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Commerce
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Inriver is already strongly positioned for AI citation on evaluation-stage comparison queries because it has first-party pages like “Inriver vs Salsify” and “Inriver vs Akeneo” plus a public pricing-plan page. The biggest remaining risk is conversion-stage and structured extraction: pricing appears to be “fully customizable” with “Get in touch” tiers (not public price points), and there’s no detectable SoftwareApplication/FAQPage/aggregateRating structured data surfaced in search results.
Based on audit of inriver.com · Jun 9, 2026