AI visibility for B2B SaaS — practical AEO guides, real audit teardowns, and weekly insights.
500+ B2B teams readingFrom 'what is AEO' to 'how do I measure it' — the 10 questions every B2B marketer asks when they first encounter AI Engine Optimization, answered straight.
Praveen Maloo·10 min readWithout SoftwareApplication schema, your product homepage is just text to an AI crawler. With it, you're a structured entity with a category, a rating, a price, and a feature list — the kind of data AI engines can quote with confidence.
Praveen Maloo·4 min readOutreach built their growth model on relationships, not content. That worked for the last decade. In 2026, it means AI scores them at 58/100 — the same tier as a seed-stage challenger — despite years of enterprise market presence.
Praveen Maloo·5 min read✦ THE CITATION ECONOMY
Weekly AEO intel for B2B SaaS teams.
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The highest purchase-intent query pattern in B2B software is '[Brand] vs [Competitor].' When a buyer types that into Perplexity or ChatGPT, the model is looking for a first-party source. If you don't have one, your competitor's page wins by default.
Praveen Maloo·4 min readSalesloft has the reviews, the customers, and the brand reputation. But their AI citation score sits at 63/100 — the same as a productivity tool with a fraction of their enterprise presence. The gating trap explains the gap.
Praveen Maloo·5 min readWhen a B2B buyer asks ChatGPT 'best project management software for remote teams,' your brand either appears — or it doesn't. Most SaaS companies don't even know they're invisible.
Praveen Maloo·4 min readApollo is increasingly cited by AI for sales intelligence and prospecting queries. The fundamentals are solid. But there's one specific gap that's letting ZoomInfo and Clay walk away with comparisons Apollo should be winning.
Praveen Maloo·4 min readNotion never set out to dominate AI search. But their community template gallery — thousands of public pages describing specific workflows — turns out to be exactly what AI retrieval engines are looking for.
Praveen Maloo·5 min readWhen you ask any AI 'what's a good CRM for a growing sales team,' HubSpot appears. Every time, on every platform. This isn't luck — it's a machine.
Praveen Maloo·5 min read'How much does [Product] cost?' is one of the most common B2B buying queries. If your pricing page is client-side rendered or contact-gated, the AI's honest answer is: I don't know. And then it recommends a competitor whose pricing it can read.
Praveen Maloo·6 min readWhen a buyer asks Perplexity for 'best CRM for mid-market sales teams,' the model almost always cites G2. Not because G2 paid for placement — but because G2 has the structured, verifiable review data that AI models trust.
Praveen Maloo·6 min read