Subcategory · AI Citation Index
Survey Tools
Qualtrics and Typeform dominate AI shortlists at 63% and 58% rates; 176 brands compete, but median evaluation score is just 4.
171 discovery queries · 221 head-to-heads · refreshed Oct 20, 2026
Discovery stage
The shortlist
Across 171 buyer-style "Survey Tools" queries
Qualtrics XM Platform leads with 63.2% shortlist rate across 171 prompts, appearing 108 times and earning 357 mentions. Typeform follows at 57.9% with 99 appearances, while medallia.com takes third at 36.3%. Model diversity hits 6 for the top three, but consensus thins rapidly: only 66 brands appear consistently, and jotform.com and microsoft.com round out the mid-tier at 29.8% and 27.5%.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 4/100
Qualtrics and Typeform average 54 and 53 evaluation points across 31 and 30 head-to-head queries, outpacing Questionpro at 47 and Medallia at 42. Microsoft Forms and Jotform score 40 and 39, while the category median sits at just 4 points. The gap between top-tier enterprise platforms and the long tail is stark.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Average scores swung from 71 in April 2026 to 5 in October across eight months of data (sample sizes 6–33). Culture Amp rose 11 points while ArcGIS Survey123 dropped 20, signaling churn in niche segments.
Brands to know
In this category
Qualtrics XM Platform
Qualtrics scores 70 and dominates shortlists at 63.2%, driven by enterprise CX use cases. Its 357 mentions and 54-point evaluation average confirm AI models treat it as the default for sophisticated survey workflows.
Read brand profile →Typeform
Typeform matches Qualtrics with a 72 featured score and 57.9% shortlist rate, anchored by conversational form UX. Its 279 mentions and 53 evaluation average position it as the go-to for design-forward teams.
Read brand profile →Questionpro
Questionpro earns a 68 featured score and 47 evaluation average across 27 queries, outperforming Medallia and Microsoft Forms. It captures mid-market buyers seeking enterprise features without Qualtrics pricing.
Read brand profile →Culture Amp
Culture Amp scores 63 and rose 11 points in recent trends, carving a niche in employee engagement surveys. Its 14% shortlist rate reflects specialized positioning outside general-purpose tools.
Read brand profile →Citation sources
Where AI pulls citations from
545 citations captured across Survey Tools prompt runs.
Vendor pages
181Product, help, and marketing pages from tracked vendors
Independent sources
113Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Survey Tools questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
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