AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Who AI is citing in Survey Tools

Simple Poll leads AI citations with a 78 score, but no brand achieves shortlist dominance across the category's 12 discovery prompts.

Brands tracked

Avg AEO score

74/100

Citation coverage

of brands cited at least once

Dominant brands

cited > 50% of queries

Discovery stage

The shortlist

When buyers ask AI for the best Survey Tools software

No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.

Evaluation stage

The battleground

How brands fare on comparison queries · category median 37/100

Simple Poll scores highest in head-to-head evaluations at 72 average, appearing in 4 comparison queries. Culture Amp trails at 37 across 5 comparisons. Birdeye registers 0 despite appearing in 4 evaluations. The median evaluation score sits at 37, well below the category average of 74.

Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.

Trends

Over the last 12 months

Only two months of audit data exist (March and April 2026), insufficient to establish a trend. The category average rose from 63 to 73 between those months. Culture Amp shows a +20 delta over that period, but the small sample (3 to 7 queries) limits confidence.

Biggest gain

Culture Amp

+20 pts

Editorial picks

Brands worth watching

Simple Poll

Simple Poll posts the highest featured score at 78 and leads evaluation performance at 72 average across 4 comparison queries. It's the only brand with consistent double-digit evaluation traction in a fragmented field.

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Culture Amp

Culture Amp gained 20 points between March and April 2026, the largest delta in the category. Despite this momentum, its evaluation average remains at 37—below the median—across 5 comparison queries.

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Birdeye

Birdeye appears in 4 evaluation queries but scores 0 average, indicating AI models cite it as a candidate but consistently rank it below competitors in head-to-head comparisons. Its featured score of 72 suggests discovery-stage visibility despite weak evaluation performance.

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FAQ

Survey Tools questions, answered

Which survey tool does AI cite most often in comparisons?+

Simple Poll appears in 4 comparison queries with a 72 average evaluation score, the highest in the category. Culture Amp appears in 5 comparisons but scores only 37 average. No brand achieves dominant shortlist presence.

Why do so few survey tools make AI shortlists?+

Zero brands appear on the shortlist across 12 discovery-stage prompts, yielding a 0% coverage rate. With 65 brands competing and no dominant player, AI models spread citations thin. The category lacks a clear market leader in AI recommendation patterns.

What is the average AI citation score for survey tools?+

The category averages 74 across all citation contexts. Simple Poll leads featured candidates at 78, while Birdeye and Culture Amp tie at 72. The median evaluation score is 37, well below the category norm.

Are any survey tools gaining momentum in AI citations?+

Culture Amp rose 20 points between March and April 2026, the largest delta recorded. However, only two months of audit data exist—too few to confirm a sustained trend. The category average climbed from 63 to 73 over the same period.

How does Birdeye perform in survey tool evaluations?+

Birdeye scores 0 average across 4 evaluation queries despite a 72 featured score. AI models cite it as a candidate but rank it below competitors in direct comparisons. This disconnect suggests discovery visibility without evaluation strength.

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