Subcategory · AI Citation Index
Survey Tools
The category reveals a clear bifurcation: Typeform dominates shortlists at 58% across 6 models by prioritizing conversational UX over feature depth, while enterprise contenders (Qualtrics 29%, QuestionPro 28%) and specialized employee engagement platforms (Culture Amp 14%, Pulse 17%) compete on analytics and workflow integration. Mid-tier players like Delighted (19%) and behavioral tools (hotjar.com 26%) occupy functional sweet spots—NPS tracking and session replay respectively—suggesting buyers segment by use case (customer feedback vs. employee pulse vs. user research) rather than seeking all-in-one solutions.
171 discovery queries · 241 head-to-heads · refreshed Jun 1, 2026
Discovery stage
The shortlist
Across 171 buyer-style "Survey Tools" queries
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 16/100
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Typeform
Commands 58% shortlist rate across 6 models by making surveys feel like conversations rather than interrogations, winning on UX where competitors compete on features.
Read brand profile →Culture Amp
Captures 14% of shortlists in a category dominated by customer tools, proving employee engagement surveys demand purpose-built platforms with org-specific benchmarks.
Read brand profile →Qualtrics XM Platform
Ties QuestionPro at 29% shortlist rate, reflecting enterprise buyers' need for research-grade analytics that justify higher price points over form builders.
Read brand profile →Buyer questions
What AI cites for top Survey Tools questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
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