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Subcategory · AI Citation Index

Community Management

Community management is AI's clearest duopoly. Discourse and Mighty Networks each surface across all five engines we track, with Discourse showing up in 64% of buyer queries and Mighty Networks in 59%. But when buyers pit options against each other, Mighty Networks wins more head-to-heads than it loses while Discourse scores below the category median in comparison prompts. Bettermode, Higher Logic Vanilla, and Hivebrite are kingmakers — they appear in dozens of head-to-head matchups despite thinner discovery share, suggesting strong consideration-set presence once buyers dig beyond the shortlist. The category is consolidated at the top but contested below: no brand after the top two reaches 50% discovery share, and five brands cluster between 35% and 57% with four-engine visibility each.

166 discovery queries · 231 head-to-heads · refreshed Aug 16, 2026

Discovery stage

The shortlist

Across 166 buyer-style "Community Management" queries

Most cited · Community ManagementLive

Discourse

discourse.org

Cited in 106 of 166 buyer questions for Community Management — surfaced by 3 of 3 AI engines.

ChatGPTGeminiClaude
Citation rate
64%
Visibility score7/100
See the full Discourse profile→

Discourse shows up in 64% of buyer queries about community management software and surfaces across every engine we track — ChatGPT, Claude, Gemini, Perplexity, and the fourth rotation slot. Mighty Networks lands in 59% of those same queries, also visible on all five engines. Bettermode captures 57% of discovery prompts but misses one engine; Higher Logic Vanilla hits 51% with the same four-engine footprint. Tribe and Circle each surface in 35% of queries, both visible across all five engines, while Khoros Communities reaches 43% on four engines.

14%28%42%56%70%Coverage — share of discovery prompts where the brand surfaces67%73%78%83%89%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Khoros
10/10
2Bettermode
9/10
3Higher Logic Vanilla
9/10
4Discourse
8/10
5Khoros Communities
8/10
1Mighty Networks
7/7
2
Discord
6/7
3Bettermode
5/7
4TRIBE
4/7
5Discourse
4/7
1Mighty Networks
7/7
2Bettermode
7/7
3Discourse
6/7
4
Discord
6/7
5Higher Logic Vanilla
5/7
1Mighty Networks
6/6
2Discourse
6/6
3
Discord
6/6
4TRIBE
6/6
5Massive
4/6
1Khoros
6/6
2Salesforce
6/6
3Verint
6/6
4Higher Logic Vanilla
6/6
5Khoros Communities
6/6
1Khoros
6/6
2Hivebrite
6/6
3Higher Logic Vanilla
6/6
4Khoros Communities
6/6
5Discourse
6/6
1Bettermode
5/6
2Discourse
5/6
3Khoros
5/6
4
Discord
4/6
5Mighty Networks
4/6
1Mighty Networks
5/5
2TRIBE
5/5
3Bettermode
5/5
4Khoros
5/5
5Higher Logic Vanilla
5/5
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · community-management

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 4/100

When buyers ask AI to compare options, Mighty Networks wins more head-to-heads than it loses, averaging 51 points across 29 comparison queries. Discourse scores 47 across 27 matchups, just above the category median. Hivebrite, Higher Logic Vanilla, and Bettermode each score 42 across roughly two dozen head-to-heads — winning some, losing others, but holding the middle tier. Salesforce Experience Cloud and Khoros Communities trail below the median, losing more matchups than they win despite solid discovery share.

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand07152229Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 4/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

741 citations captured across Community Management prompt runs.

Vendor pages

337

Product, help, and marketing pages from tracked vendors

Independent sources

284

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Community Management questions

Buyers ask AI for community management tools by org type and use case — phrasings like 'community management software for non-profit organizations', 'what's the leading community management software for medium-sized businesses', 'how to build an online community effectively'. A smaller slice digs into selection criteria and feature trade-offs: 'how to choose community management software for a non-profit organization', 'how important is mobile accessibility in community management software', 'how to evaluate the user experience of community management tools'. The questions stay in the discovery and evaluation stages — naming verticals, workflows, and platform requirements.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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