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Subcategory · AI Citation Index

Community Management

The community management category reveals a bifurcation between self-hosted, open-source platforms favored for control and customization (Discourse leading at 64% shortlist rate) and turnkey SaaS solutions optimizing for creator monetization and member engagement (Mighty Networks at 59%). Enterprise players like Khoros and Higher Logic maintain 43-57% shortlist rates by bundling community with broader customer engagement workflows, while newer entrants like Bettermode and Tribe compete on modern UX and API-first architecture. The consistently high model diversity (4-5 across top brands) signals that community strategy remains highly context-dependent, with no dominant paradigm emerging.

166 discovery queries · 247 head-to-heads · refreshed Sep 24, 2026

Discovery stage

The shortlist

Across 166 buyer-style "Community Management" queries

14%28%42%56%70%Coverage — share of discovery prompts where the brand surfaces67%73%78%83%89%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Khoros
10/10
2Bettermode
9/10
3Higher Logic Vanilla
9/10
4Discourse
8/10
5Khoros Communities
8/10
1Mighty Networks
7/7
2
Discord
6/7
3Bettermode
5/7
4TRIBE
4/7
5Discourse
4/7
1Mighty Networks
7/7
2Bettermode
7/7
3Discourse
6/7
4
Discord
6/7
5Higher Logic Vanilla
5/7
1Mighty Networks
6/6
2Discourse
6/6
3
Discord
6/6
4TRIBE
6/6
5Massive
4/6
1Khoros
6/6
2Salesforce
6/6
3Verint
6/6
4Higher Logic Vanilla
6/6
5Khoros Communities
6/6
1Khoros
6/6
2Hivebrite
6/6
3Higher Logic Vanilla
6/6
4Khoros Communities
6/6
5Discourse
6/6
1Bettermode
5/6
2Discourse
5/6
3Khoros
5/6
4
Discord
4/6
5Mighty Networks
4/6
1Mighty Networks
5/5
2TRIBE
5/5
3Bettermode
5/5
4Khoros
5/5
5Higher Logic Vanilla
5/5
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · community-management

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 4/100

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand07152229Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 4/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

741 citations captured across Community Management prompt runs.

Vendor pages

337

Product, help, and marketing pages from tracked vendors

Independent sources

284

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Community Management questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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