AEO Audit (uncited.ai) is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews when B2B buyers search for software.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews — the channels where B2B buyers increasingly discover software.

Yes. The AEO audit on uncited.ai is completely free. Enter any B2B SaaS domain and receive a full AI citation score with a prioritized fix list — no email or sign-up required.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

What is the best free AEO audit tool?

uncited.ai is the only free AEO audit tool that directly queries ChatGPT, Perplexity, Gemini, and Claude using real buyer-stage prompts — with no email or credit card required. It returns a citation score and prioritized fix list in about 60 seconds.

How do I get my brand cited by ChatGPT and Perplexity?

Getting cited by ChatGPT, Perplexity, and other AI engines requires three things: (1) strong third-party validation — especially G2 reviews, press mentions, and authoritative backlinks; (2) clear, structured content that answers the exact questions buyers ask AI; and (3) technical signals like schema.org SoftwareApplication markup and an llms.txt file. Run a free audit on uncited.ai to get a personalized fix list ranked by impact.

What is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is a synonym for AEO. Both terms describe the practice of optimizing content and technical infrastructure so that AI-powered search engines — such as ChatGPT, Perplexity, Gemini, and Google AI Overviews — include your brand in their generated answers.

How is AEO different from SEO?

SEO optimizes for keyword ranking in traditional search engines like Google. AEO (AI Engine Optimization) goes further, optimizing for citation in AI-generated answers — where AI engines synthesize information and recommend sources rather than just listing links. AEO prioritizes entity credibility, third-party validation (G2, review sites), structured data, and content that directly answers buyer questions.

How does uncited.ai compare to Profound or Conductor for AEO?

uncited.ai is the only free option and the only one purpose-built for B2B SaaS. Profound is an enterprise-priced tool focused on brand monitoring. Conductor is a broad SEO platform that added limited Google AI Overviews tracking. uncited.ai audits all four major AI engines (ChatGPT, Perplexity, Gemini, Claude) using real buyer prompts and provides a public Citation Index leaderboard — all with no email gate.

What is the Citation Index?

The Citation Index on uncited.ai is a public leaderboard of 400+ B2B SaaS brands ranked by their AI citation score in each software category. It shows which brands AI engines most frequently recommend when buyers ask for software in categories like CRM, project management, marketing automation, and more. It is updated weekly from real AI engine responses.

Subcategory · AI Citation Index

Help Desk

Freshdesk leads shortlist visibility at 65.7%, but Atlassian and ServiceNow score higher in head-to-head evaluations across 116 help desk brands.

166 discovery queries · 242 head-to-heads · refreshed Oct 5, 2026

Discovery stage

The shortlist

Across 166 buyer-style "Help Desk" queries

Most cited · Help DeskLive

Freshdesk

freshdesk.com

Cited in 109 of 166 buyer questions for Help Desk — surfaced by 3 of 3 AI engines.

ChatGPTGeminiClaude

Citation rate

66%

Visibility score58/100

See the full Freshdesk profile→

Freshdesk appears in 109 of 166 prompts (65.7% shortlist rate), edging out Atlassian (60.8%) and ServiceNow (55.4%). Zoho Desk and Salesforce Service Cloud round out the top five, both clearing 50% shortlist inclusion. HubSpot Service Hub and Intercom trail at 45.2% and 48.2%, respectively.

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions

Tracked acrossChatGPT,Gemini,Claude

Get weekly AI visibility changes for Help Desk sent to your inbox.

Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Freshdesk

7/7

Zoho Expense

7/7

Jira Service Management

7/7

ServiceNow

6/7

Salesforce

6/7

Freshdesk

4/4

Zoho Expense

4/4

Intercom

4/4

HubSpot

4/4

ServiceNow

4/4

Gorgias

4/4

Freshdesk

4/4

Salesforce

4/4

Hubspot

4/4

HubSpot

4/4

Freshdesk

4/4

Zoho Expense

4/4

Intercom

4/4

Jira Service Management

4/4

Atlassian

4/4

Freshdesk

4/4

Jira Service Management

4/4

Atlassian

4/4

Zoho Expense

4/4

Zendesk Support Suite

4/4

HubSpot

4/4

Hubspot

4/4

Freshdesk

4/4

Jira Service Management

4/4

Atlassian

4/4

Intercom

3/3

Freshdesk

3/3

Hubspot

3/3

HubSpot

3/3

Salesforce

2/3

Zoho Expense

3/3

Spiceworks

3/3

Jira Service Management

3/3

Atlassian

3/3

Freshservice

3/3

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · help-desk

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 4/100

Freshdesk tops head-to-head comparisons with an average evaluation score of 49 across 28 queries, narrowly ahead of Intercom (47 in 27 queries) and a three-way tie at 46 among ServiceNow, Jira Service Management, and Zoho Desk. HubSpot Service Hub and the generic HubSpot entry score 37 and 35, landing at the bottom of the evaluation leaderboard.

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure

Median citation rate 4/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Trends

Over the last 12 months

Evaluation scores spiked to 71 in July 2026 but collapsed to 19 in September, with sample sizes dropping from 93 in April to just 3 in October. ServiceNow rose 13 points month-over-month while Intercom fell 6. Low October sample size (n=3) makes recent volatility unreliable.

Biggest gain

ServiceNow

+13 pts

Biggest drop

Intercom

-6 pts

Brands to know

In this category

Atlassian

Atlassian posts the highest unCited score at 78 despite ranking second in shortlist frequency. Jira Service Management's 46 evaluation average across 26 queries confirms strong performance in direct matchups.

Read brand profile →

ServiceNow

ServiceNow scores 71 overall and logged a 13-point monthly gain, the steepest climb in the category. Its 46 evaluation average ties Jira and Zoho Desk, and it appears in 55.4% of prompts.

Read brand profile →

Freshdesk

Freshdesk dominates shortlist visibility at 65.7% and leads evaluation scoring at 49 across 28 head-to-head queries. Its 329 total mentions are the highest in the category, spread across four LLM models.

Read brand profile →

Intercom

Intercom ranks second in evaluations (47 average, 27 queries) but dropped 6 points month-over-month. It holds a 48.2% shortlist rate and 178 mentions, signaling persistent visibility despite recent softness.

Read brand profile →

Zendesk Support Suite

Zendesk Support Suite ties Teamwork Desk at a 72 unCited score, placing third overall. It does not crack the top-ten shortlist, indicating strong performance in narrower or specialist prompts.

Read brand profile →

Citation sources