AEO Score
63
Growing Presence
Avg Prompt Score
7
across 804 prompts
AI Share of Voice
6%
across 783 prompts
Critical Issues
4
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Helpscout is visible in
4Executive summary
Help Scout is highly likely to be cited for “best help desk software” style prompts because it has strong G2 presence (434 reviews, 4.4★) and active third-party discussion on Reddit. The biggest AI-citation risk is evaluation-stage comparison coverage: live search did not surface first-party “[Help Scout] vs Zendesk/Freshdesk/Front/Intercom/HubSpot Service Hub” pages, so models may rely on competitors or third-party comparisons instead of citing Help Scout for “How does Help Scout compare to …?” queries.
Based on audit of helpscout.com · Apr 1, 2026