Subcategory · AI Citation Index

Knowledge Base

The knowledge base category demonstrates mature buyer awareness with 59 consensus brands yet reveals a critical gap: 0% prompt coverage suggests buyers arrive with specific vendor names rather than problem statements. Notion's 66% shortlist rate and Document360's 56% indicate strong consideration momentum, while established players like Atlassian (51%) and Salesforce (43%) maintain solid positioning. The uniform model diversity of 4 across top brands signals evaluators compare similar feature sets across different vendor ecosystems.

180 discovery queries · 288 head-to-heads · refreshed Jun 29, 2026

Discovery stage

The shortlist

Across 180 buyer-style "Knowledge Base" queries

0%20%41%61%82%Coverage — share of discovery prompts where the brand surfaces68%73%78%83%87%Engine diversity

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X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Notion
14/14
2Microsoft
14/14
3Tettra
8/14
4ServiceNow
7/14
5Document360
7/14
1Intercom
10/10
2Freshdesk
10/10
3Salesforce
10/10
4Document360
10/10
5Notion
9/10
1Internal
7/7
2Confluence
7/7
3Notion
7/7
4Slab
7/7
5Microsoft
6/7
1Notion
4/4
2Microsoft
4/4
3Tettra
3/4
4Document360
3/4
5ServiceNow
3/4
1Notion
4/4
2Salesforce
4/4
3Document360
4/4
4Freshdesk
4/4
5Tettra
3/4
1Notion
4/4
2ServiceNow
4/4
3Confluence
3/4
4Microsoft
3/4
5Document360
3/4
1Notion
4/4
2Microsoft
4/4
3Coda
4/4
4Slab
3/4
5Confluence
3/4
1Confluence
4/4
2Notion
4/4
3Internal
4/4
4Salesforce
3/4
5Searchable
3/4
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · knowledge-base

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 5/100

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand08152330Evaluation prompts cited inmedian citation ratemedian exposure

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X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 5/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

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