AEO Score
71
Strong Presence
Avg Prompt Score
25
across 449 prompts
AI Share of Voice
24%
across 441 prompts
Critical Issues
3
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories ServiceNow is visible in
16Executive summary
ServiceNow is highly likely to be cited by AI engines for ITSM evaluation queries because it has strong third-party authority (G2 1793 reviews, 4.5★ per your context) plus first-party comparison content like “ServiceNow vs Helix ITSM” and “ServiceNow vs Jira”. The single highest-ROI fix is to improve crawlable, tiered pricing visibility for AI (current pricing pages appear to emphasize “Get Custom Quote/Talk to an expert” rather than public tier pricing), which directly impacts conversion-stage prompts like “How much does ServiceNow cost?”.
Based on audit of servicenow.com · May 11, 2026