Category · AI Citation Index
Office & Productivity
Microsoft 365 and Google Workspace dominate shortlists; Asana, Notion, and Smartsheet score highest in head-to-head evaluations.
677 discovery queries · 819 head-to-heads · refreshed Sep 25, 2026
Discovery stage
The shortlist
Across 677 buyer-style "Office & Productivity" queries
Microsoft 365 appears in 64.4% of all Office & Productivity prompts—higher than any other brand in the category. Google Workspace follows at 61.5%, while Trello Bot (57.6%), Notion (54.1%), and Asana (50.2%) round out the top five. The category spans 118 brands across 677 prompts, with 282 prompts reaching consensus recommendations.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 3/100
Microsoft 365 and Google Workspace tie at an average evaluation score of 68 across 81 head-to-head queries each. Slack scores 66 (79 queries), Notion 62 (74 queries), and Asana 58 (70 queries). monday.com and Zoom both score 53, appearing in 63–64 comparison queries.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Average evaluation scores dropped from 68 in April 2026 to 18 in August, then recovered to 51 in September across sample sizes ranging from 7 to 52 prompts per month. Smartsheet climbed 12 points month-over-month while Microsoft 365 fell 16 points, the steepest decline in the category.
Brands to know
In this category
Asana
Asana scores 78—the highest in the category—and appears in 50.2% of shortlists with 876 total mentions. It participates in 70 comparison queries with a 58 average evaluation score, balancing visibility and AI recommendation strength.
Read brand profile →Notion
Notion hits a 72 score and 54.1% shortlist rate with 861 mentions across four models. Its 62 evaluation average in 74 head-to-head queries positions it as a versatile all-in-one workspace contender.
Read brand profile →Smartsheet
Smartsheet posts a 78 score and leads the category with a +12 point monthly gain. It appears less frequently in raw shortlists but wins consistently when AIs compare spreadsheet-meets-project-management tools.
Read brand profile →Microsoft 365
Microsoft 365 dominates shortlist volume at 64.4% but scores only 58 and dropped 16 points month-over-month. It ties Google Workspace at 68 in evaluations across 81 queries, reflecting incumbency without innovation lift.
Read brand profile →Calendly
Calendly scores 72 and occupies the scheduling niche within Office & Productivity. Its narrow use case drives focused recommendations when prompts involve meeting coordination or calendar automation.
Read brand profile →Citation sources
Where AI pulls citations from
993 citations captured across Office & Productivity prompt runs.
Vendor pages
218Product, help, and marketing pages from tracked vendors
Independent sources
184Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Office & Productivity questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
Buyers comparing optionsConversion
Buyers ready to buy- Google Workspace explained: Google’s answer to Microsoft 365 adds AIcomputerworld.com
Drill down
Subcategories
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