Subcategory · AI Citation Index

eSignature

The eSignature category exhibits a mature, consolidated market structure where DocuSign, Adobe Acrobat Sign, Dropbox Sign, and PandaDoc achieve near-identical 64-65% shortlist rates and maximum model diversity (4), indicating these platforms meet baseline requirements across diverse use cases. A steep drop to 24-29% shortlist rates for secondary players like Zoho Sign and domain-specific tools reveals limited differentiation power beyond the top tier. With 25 consensus brands but only 12 evaluated and 0% prompt coverage, the data suggests strong agreement on market leaders but incomplete assessment of specialized or emerging solutions.

155 discovery queries · 241 head-to-heads · refreshed Jun 1, 2026

Discovery stage

The shortlist

Across 155 buyer-style "eSignature" queries

0%16%32%48%64%Coverage — share of discovery prompts where the brand surfaces51%63%75%88%100%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1DocuSign
7/7
2Adobe
7/7
3Dropbox Sign
6/7
4PandaDoc
6/7
5E-Sign
4/7
1DocuSign
4/4
2Adobe
4/4
3PandaDoc
4/4
4Dropbox Sign
4/4
5Ironclad
3/4
1DocuSign
4/4
2Adobe
4/4
3PandaDoc
4/4
4Dropbox Sign
4/4
5E-Sign
3/4
1DocuSign
4/4
2Adobe
4/4
3Dropbox Sign
4/4
4PandaDoc
4/4
5E-Sign
3/4
1DocuSign
4/4
2Adobe
4/4
3Dropbox Sign
4/4
4PandaDoc
4/4
5Dropbox
4/4
1DocuSign
4/4
2Adobe
4/4
3Dropbox Sign
4/4
4PandaDoc
4/4
5Dropbox
4/4
1DocuSign
4/4
2Adobe
4/4
3Dropbox Sign
4/4
4PandaDoc
4/4
5E-Sign
4/4
1DocuSign
3/3
2Adobe
3/3
3PandaDoc
3/3
4Dropbox Sign
3/3
5Confirm
2/3
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · esignature

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 14/100

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand08162331Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 14/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

534 citations captured across eSignature prompt runs.

Vendor pages

237

Product, help, and marketing pages from tracked vendors

Independent sources

208

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top eSignature questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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