AEO Score
72
Strong Presence
Avg Prompt Score
38
across 546 prompts
AI Share of Voice
38%
across 546 prompts
Critical Issues
3
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Zapier is visible in
2Executive summary
Zapier is highly likely to be cited by AI engines for evaluation and conversion queries because it has strong third-party B2B review presence (e.g., TrustRadius shows 852 reviews and Gartner Peer Insights shows 188 ratings) and it publishes crawlable, tiered pricing on its own domain. The single highest-ROI fix is to strengthen first-party evaluation surfaces (especially structured, brand-led comparison/alternatives pages and schema coverage for evaluation queries) so AI engines can cite Zapier directly for “Zapier vs X” and “alternatives to Zapier” without relying as much on third-party review sites.
Based on audit of zapier.com · Apr 23, 2026