AI Visibility
measured78/100
Frequently Cited · in Workflow Automation
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals72/100
Solid fundamentals
Avg Prompt Score
41
across 576 prompts
AI Share of Voice
41%
across 576 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Workflow Automation
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Zapier is visible in
3Executive summary
Zapier is highly likely to be cited by AI engines for evaluation and conversion queries because it has strong third-party B2B review presence (e.g., TrustRadius shows 852 reviews and Gartner Peer Insights shows 188 ratings) and it publishes crawlable, tiered pricing on its own domain. The single highest-ROI fix is to strengthen first-party evaluation surfaces (especially structured, brand-led comparison/alternatives pages and schema coverage for evaluation queries) so AI engines can cite Zapier directly for “Zapier vs X” and “alternatives to Zapier” without relying as much on third-party review sites.
Based on audit of zapier.com · Apr 23, 2026