Subcategory · AI Citation Index
Forms & Surveys
The forms and surveys category shows strong brand concentration at the top—Typeform and Qualtrics both achieve 65-67% shortlist rates with maximum model diversity—yet the presence of 66 consensus brands reveals deep fragmentation beneath the surface. Zero prompt coverage indicates buyers rarely specify form tools explicitly, suggesting these solutions are often bundled considerations or secondary purchases within broader workflows. Mid-tier players like Jotform Tables (58%) and platform giants like HubSpot and Microsoft (33-50%) compete across different use cases, from standalone form builders to enterprise feedback systems, but no single vendor dominates across all scenarios.
159 discovery queries · 295 head-to-heads · refreshed Oct 22, 2026
Discovery stage
The shortlist
Across 159 buyer-style "Forms & Surveys" queries
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Score shifts, new entrants, citation gaps — every Monday.
Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 5/100
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Typeform
Leads at 67% shortlist rate with maximum model diversity, recognized for conversational UI and engagement-focused form design.
Read brand profile →Qualtrics
Captures 65% shortlist rate as the enterprise research standard, dominating complex survey logic and experience management workflows.
Read brand profile →Jotform Tables
Achieves 58% shortlist rate by bridging form collection with spreadsheet-style data management for operational workflows.
Read brand profile →Citation sources
Where AI pulls citations from
707 citations captured across Forms & Surveys prompt runs.
Vendor pages
262Product, help, and marketing pages from tracked vendors
Independent sources
146Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Forms & Surveys questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- Survey Tools | Office of Information Technologyoit.duke.edu
- | TRAINING SURVEY EVALUATIONsdnativehomeownershipcoalition.org
- Best survey tool of 2025techradar.com
Evaluation
Buyers comparing options- What Are the Limitations of Online Surveys? - Luth Researchluthresearch.com
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