Subcategory · AI Citation Index
Forms & Surveys
Forms & Surveys is a tight three-way split at the top of AI discovery. Typeform and Qualtrics each surface in about two-thirds of buyer queries across all four engines, with Jotform Tables trailing by eight points. In head-to-head comparisons the picture flips — Jotform Tables edges ahead (75/100), Typeform and Qualtrics tie at 64/100. The consensus picks are Typeform and Qualtrics (both dominate discovery and win most comparisons); Jotform is the kingmaker (heavy head-to-head volume, slightly lower discovery share). This is a consolidated category: three brands capture most AI attention, and the rest split the tail.
159 discovery queries · 274 head-to-heads · refreshed Aug 16, 2026
Discovery stage
The shortlist
Across 159 buyer-style "Forms & Surveys" queries
Typeform shows up in 67% of buyer queries about forms and surveys, visible across ChatGPT, Claude, Gemini, and Perplexity. Qualtrics lands in 65% of the same queries, also surfacing on every engine. Jotform Tables appears in 58% of discovery prompts with full four-engine coverage. Microsoft Forms trails at 47%, and usecollect.com (33%) rounds out the top five — both visible on all four engines but capturing half or less of the discovery share Typeform commands.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 7/100
When buyers pit options against each other, Qualtrics and Typeform tie at 64/100 across 35 head-to-head comparisons each — winning more matchups than they lose. Jotform edges ahead at 62/100 over 34 comparisons. Microsoft Forms scores 53/100 across 29 head-to-heads, losing more often than it wins. Formstack drops to 49/100 over 27 comparisons, and QuestionPro, Tally, and Medallia each land at or below 33/100 — all losing most head-to-heads they enter.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Jotform Tables
Form-builder with spreadsheet database backend
Read brand profile →Typeform
Consensus pickConversational survey interface for engagement
Read brand profile →Formstack
Workflow automation for enterprise form routing
Read brand profile →Google Workspace
Free Google Forms inside Workspace bundle
Read brand profile →Citation sources
Where AI pulls citations from
707 citations captured across Forms & Surveys prompt runs.
Vendor pages
262Product, help, and marketing pages from tracked vendors
Independent sources
146Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Forms & Surveys questions
Buyers ask AI for forms and surveys tools filtered by role, vertical, or team context — phrasings like 'What tools do financial analysts recommend for gathering client insights through surveys?', 'As a Social Media Manager, what's the best tool for gathering audience insights?', 'What tools are commonly used by educators for student feedback surveys?'. A smaller slice digs into evaluation criteria: how to assess reporting capabilities, support options, and deployment models across platforms.
Discovery
Buyers exploring the category- Survey Tools | Office of Information Technologyoit.duke.edu
- | TRAINING SURVEY EVALUATIONsdnativehomeownershipcoalition.org
- Best survey tool of 2025techradar.com
Evaluation
Buyers comparing options- What Are the Limitations of Online Surveys? - Luth Researchluthresearch.com
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