Subcategory · AI Citation Index

Forms & Surveys

The forms and surveys category shows clear leader-follower dynamics with Typeform capturing two-thirds of shortlist consideration despite universal model awareness (all top brands hit 4-model diversity). Microsoft's dual presence in top brands hints at confusion between Microsoft Forms and broader Office ecosystem positioning. The 5x gap between consensus brands (63) and evaluation brands (12) reveals a crowded market where most solutions fail to advance past initial consideration—buyers likely filter aggressively on specialized features like logic branching, compliance requirements, or integration ecosystems rather than general form-building capability.

159 discovery queries · 298 head-to-heads · refreshed Jul 13, 2026