AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Category · AI Citation Index

Who AI is citing in HR

No brand cracks 80% citation in HR; BambooHR and Workday Recruiting tie at 78, but zero brands dominate discovery queries.

Brands tracked

Avg AEO score

66/100

Citation coverage

of brands cited at least once

Dominant brands

cited > 50% of queries

Discovery stage

The shortlist

When buyers ask AI for the best HR software

No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.

Evaluation stage

The battleground

How brands fare on comparison queries · category median 31/100

Connecteam and Hibob lead head-to-head comparisons at 48 points each, both appearing in 5 evaluation queries. Leapsome trails at 45, while Ashby, Lattice, and 15five cluster at 38. Median evaluation score is 31 — half the tested brands score below that floor.

Personio Performance & Development

31· 6 queries

Bamboohr

0· 6 queries

Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.

Trends

Over the last 12 months

Too few audits to establish a trend. Two months of data (March–April 2026) show average scores rising from 59 to 66. Culture Amp posted a +20-point swing; 15five fell 5 points.

Biggest gain

Culture Amp

+20 pts

Biggest drop

15five

-5 pts

Editorial picks

Brands worth watching

Bamboohr

Ties for the highest single citation score in the category (78) despite zero discovery-query dominance. AI models cite it in deep-funnel contexts, suggesting strong brand equity in evaluation phases.

Read brand profile →

Workday Recruiting

Also scores 78 — the category ceiling. Workday's enterprise footprint translates to citation parity with BambooHR, even though it operates primarily in the recruiting subcategory.

Read brand profile →

Culture Amp

Posted the largest one-month gain (+20 points) in the April trend snapshot and scores 72 overall. Momentum suggests growing relevance in AI training data or recent product launches.

Read brand profile →

Rippling

Scores 72, matching Workable and Culture Amp. Rippling's multi-product platform (HRIS, payroll, benefits) may drive citation breadth across subcategories within HR.

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Connecteam

Leads all brands in evaluation-stage performance (48 average across 5 comparison queries) and scores 74 in featured citations. Strong showing in head-to-head contexts despite lower brand recognition than legacy players.

Read brand profile →

Drill down

Subcategories

HRIS Applicant Tracking Performance Management Payroll Benefits Administration Learning Management

FAQ

HR questions, answered

What is the best HR software for small businesses?+

AI models do not converge on a single answer — shortlist coverage is 0% across 33 discovery prompts. BambooHR and Connecteam score highest in citation (78 and 74 respectively), but no brand dominates the 'best HR software' narrative in LLM outputs.

Which HR platform handles payroll, benefits, and recruiting in one system?+

Rippling scores 72 and operates across HRIS, payroll, and benefits subcategories. Workday Recruiting (78) and BambooHR (78) also appear in multi-module contexts, though Workday skews enterprise and BambooHR skews SMB.

How do Connecteam and Hibob compare for HR management?+

Both tie at 48 points in head-to-head evaluation queries — the highest in the category. Connecteam edges ahead in overall citation (74 vs. Hibob's unlisted featured score), suggesting broader AI visibility beyond direct comparisons.

Is Culture Amp gaining traction in HR software citations?+

Yes. Culture Amp posted a +20-point swing in April 2026, the largest one-month gain in the dataset. It now scores 72 overall, placing it in the top tier alongside Rippling and Workable.

What's the median performance for HR brands in AI citations?+

Median evaluation score is 31. Half of the 21 tracked brands fall below that mark, while Connecteam (48), Hibob (48), and Leapsome (45) cluster above it in comparison queries.

Are there dominant HR brands in applicant tracking or performance management subcategories?+

The data does not break out subcategory dominance. Ashby and Lattice (both 71 overall, 38 in evaluations) compete in recruiting and performance respectively, but neither commands discovery-stage shortlists in the parent HR category.

Want to know if AI cites your brand for HR?

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