AEO Score
63
Growing Presence
Avg Prompt Score
47
across 460 prompts
AI Share of Voice
47%
across 438 prompts
Critical Issues
6
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Betterworks is highly likely to be cited for category “best performance management software” and “alternatives to Betterworks” queries because it has strong first-party, evaluation-style listicles that include Betterworks alongside Lattice, 15Five, Reflektive, PerformYard, and Workday. The single highest-ROI fix is to add/verify B2B evaluation structured data (SoftwareApplication + FAQPage for the exact comparison/pricing prompts) and ensure it’s crawlable/SSR so AI engines can confidently answer “How much does Betterworks cost?” and “How does Betterworks compare to X?” from Betterworks pages rather than only from third parties.
Based on audit of betterworks.com · Apr 2, 2026