[unCited]
ProductCitation IndexAI InfluenceBlogBook
[unCited]/Gusto Payroll & Benefits
ProductCitation IndexAI InfluenceBlogBook
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AEO Score

68

Strong Presence

Avg Prompt Score

3

across 637 prompts

AI Share of Voice

3%

across 616 prompts

Category Visibility

#25

in Payroll · of 112

Critical Issues

3

critical + high

Per-stage performance

🔍Discovery
389 category
Cited10%37/389
Share of voice4%avg
Engine consensus33%of engines
Competitors13.1avg/cited
Sentiment—no data
⚖️Evaluation
15 brand-level
Cited13%2/15
Share of voice9%avg
Engine consensus67%of engines
Competitors5.0avg/cited
Sentiment—no data
🛡️Trust
6 brand-level
Cited33%2/6
Share of voice17%avg
Engine consensus50%of engines
Competitors5.0avg/cited
Sentiment—no data
💰Conversion
6 brand-level
Cited33%2/6
Share of voice22%avg
Engine consensus67%of engines
Competitors5.0avg/cited
Sentiment—no data

Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.

Categories Gusto Payroll & Benefits is visible in

3
  • Payroll25 of 112→
  • Benefits Administration38 of 115→
  • HR82 of 317→

Executive summary

Gusto is highly likely to be cited by AI engines for evaluation-stage queries like "Gusto vs ADP" and "Gusto pricing" because it has first-party comparison pages and a publicly accessible, tiered pricing page. The single highest-ROI fix is to strengthen/verify structured data (SoftwareApplication + FAQPage) and crawlability signals (robots.txt/llms.txt) so AI engines can reliably extract product/pricing facts and include Gusto in more "best payroll/HR software" shortlists.

Based on audit of gusto.com · Apr 2, 2026

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