AI Visibility
measured29/100
Emerging · in Payroll
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals63/100
Some gaps
Avg Prompt Score
4
across 632 prompts
AI Share of Voice
5%
across 632 prompts
Critical Issues
4
critical + high
Brand Accuracy
1/93
citations with inaccuracies
How AI Visibility breaks down
in Payroll
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Gusto Payroll & Benefits is visible in
3Executive summary
Gusto is highly likely to be cited by AI engines for evaluation and conversion queries because it has very strong third-party review authority (e.g., G2 seller page shows 11,817 reviews) and publicly crawlable, tiered pricing. The biggest AI-citation risk is structured-data extraction: live search found no SoftwareApplication/FAQPage/Organization JSON-LD signals on gusto.com, which reduces eligibility for rich AI answers and consistent entity grounding.
Based on audit of gusto.com · Aug 10, 2026