AEO Score
68
Strong Presence
Avg Prompt Score
3
across 637 prompts
AI Share of Voice
3%
across 616 prompts
Critical Issues
3
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Gusto is highly likely to be cited by AI engines for evaluation-stage queries like "Gusto vs ADP" and "Gusto pricing" because it has first-party comparison pages and a publicly accessible, tiered pricing page. The single highest-ROI fix is to strengthen/verify structured data (SoftwareApplication + FAQPage) and crawlability signals (robots.txt/llms.txt) so AI engines can reliably extract product/pricing facts and include Gusto in more "best payroll/HR software" shortlists.
Based on audit of gusto.com · Apr 2, 2026