AEO Score
63
Growing Presence
Avg Prompt Score
40
across 712 prompts
AI Share of Voice
39%
across 691 prompts
Critical Issues
5
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
HiBob is highly likely to be cited by AI engines for “best HRIS software” and “alternatives to HiBob” because it has strong G2 presence (2314 reviews, 4.5★) and active third-party citation surfaces (e.g., Reddit discussions and Wikipedia). The biggest citation risk is evaluation-stage query coverage: HiBob appears to rely on blog-style comparison content rather than clearly indexable first-party “[Brand] vs [Competitor]” pages for each competitor (Rippling, BambooHR, Personio, Workday), and public pricing is not clearly crawlable as a tiered pricing page.
Based on audit of hibob.com · Apr 2, 2026