AEO Score
78
Strong Presence
Avg Prompt Score
57
across 878 prompts
AI Share of Voice
59%
across 851 prompts
Critical Issues
3
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Adp is visible in
3Executive summary
ADP is highly likely to be cited by AI engines for payroll evaluation queries because it has strong third-party review authority (G2 4.6★ with 4,720 reviews) and first-party comparison pages like “ADP vs. Paychex” and “ADP vs. Gusto.” The single highest-ROI fix is to strengthen AI-citable pricing and structured-data coverage (SoftwareApplication/FAQPage/Organization schema) so prompts like “How much does ADP cost?” and “What is the best payroll software?” can be answered with first-party, crawlable evidence rather than relying on third parties.
Based on audit of adp.com · Apr 2, 2026