Executive summary
ADP is highly likely to be cited by AI engines for payroll evaluation queries because it has strong third-party review authority (G2 4.6★ with 4,720 reviews) and first-party comparison pages like “ADP vs. Paychex” and “ADP vs. Gusto.” The single highest-ROI fix is to strengthen AI-citable pricing and structured-data coverage (SoftwareApplication/FAQPage/Organization schema) so prompts like “How much does ADP cost?” and “What is the best payroll software?” can be answered with first-party, crawlable evidence rather than relying on third parties.
Based on audit of adp.com · Apr 2, 2026
Avg Prompt Score
0
across 27 prompts
Category Rank
#1
of 24 brands
vs. Category Avg
+13
avg 65/100
Critical Issues
3
critical + high
Finance · score distribution
24 brands78/100 · #1 of 24 · +13 above avg · median 66
Pillar scores vs. category average
Vertical line = category average (24 brands)