Category · AI Citation Index
Marketing
HubSpot owns shortlist visibility at 64%; automation platforms dominate citation, while evaluation scores average low-to-mid 60s across all 62 brands.
693 discovery queries · 836 head-to-heads · refreshed Oct 15, 2026
Discovery stage
The shortlist
Across 693 buyer-style "Marketing" queries
hubspot.com appears in 64% of shortlists (446 of 693 prompts), trailed by its own Marketing Hub variant at 43%. ActiveCampaign, conversion.ai, and Marketo cluster between 38–41% shortlist rates, each cited by all five models. Google Ads and SEO tools semrush.com and ahrefs.com round out the top ten, signaling LLMs default to automation platforms plus paid-search infrastructure.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 3/100
Hubspot leads head-to-head evaluations with a 70 average score across 84 comparison queries. Marketo (67) and Klaviyo (66) follow, while ActiveCampaign—despite strong shortlist presence—scores 58 in direct matchups. The category median sits at just 3, indicating most brands lack sufficient evaluation data or perform poorly in comparative tests.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Trend data spans six months with volatile sample sizes: April 2026 logged 133 evaluations (avg score 59), but May and August drop to two data points each. Acoustic surged +27 points month-over-month; Butter fell -12. Low sample counts make trend interpretation unreliable.
Brands to know
In this category
Customer
Scores 74—the highest in the category—yet absent from shortlist and evaluation rankings. Either a niche tool LLMs rarely cite organically, or a data labeling artifact worth investigating.
Read brand profile →Mailchimp
Evaluation score of 60 and featured score of 71 reveal a gap: LLMs cite Mailchimp less often than HubSpot or ActiveCampaign, but rate it competitively when directly prompted. SMB-focused positioning may limit enterprise-query visibility.
Read brand profile →Omnisend
Ties Mailchimp at 71 in featured scoring but does not crack the top-ten shortlist. Suggests strong product-market fit in e-commerce automation niches that standard prompts underrepresent.
Read brand profile →Activecampaign
Third-highest shortlist rate (41%) but evaluation score of 58 trails Marketo and Klaviyo by 8–9 points. High citation frequency does not guarantee win rate in comparative scenarios.
Read brand profile →Acoustic
Rose +27 points in the trend window and scores 61 overall. Enterprise-CDP positioning may be gaining traction as LLMs encounter more orchestration and data-unification queries.
Read brand profile →Citation sources
Where AI pulls citations from
873 citations captured across Marketing prompt runs.
Vendor pages
182Product, help, and marketing pages from tracked vendors
Independent sources
186Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Marketing questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
Buyers comparing optionsTrust
Buyers checking credibility- Gartner Peer Insights Customer Choicegartner.com
Conversion
Buyers ready to buyDrill down
Subcategories
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