Category · AI Citation Index
Marketing
Customer.io and Salesforce lead shortlist reach (57%/55%); evaluation scores cluster 60–68; Acoustic surges +27 in four months.
693 discovery queries · 841 head-to-heads · refreshed Jul 23, 2026
Discovery stage
The shortlist
Across 693 buyer-style "Marketing" queries
Customer.io appears in 58% of marketing prompts across five models, edging Salesforce (55%) by three percentage points. Activecampaign and Marketo follow at 41% and 38%, while SEO tools Ahrefs and Semrush hold 27% shortlist rates despite narrower use cases.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 3/100
Salesforce and Customer.io tie at 68 in head-to-head evaluations, with Marketo one point behind at 67. The gap between top and bottom performers is modest: Pardot scores 57, just 11 points below the leaders, signaling a competitive tier with no runaway winner.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Customer
Highest unCited score (74) and shortlist rate (58%) in the category. Ties Salesforce in evaluation comparisons, making it the consensus automation pick.
Read brand profile →Marketo
Scores 67 in evaluations, one point shy of the leaders, with 38% shortlist rate. Adobe ownership means it surfaces in enterprise-scale automation queries.
Read brand profile →Acoustic
Rose 27 points in four months to hit a 61 unCited score. The sharpest momentum signal in the dataset, though absolute volumes remain undisclosed.
Read brand profile →Activecampaign
Third in shortlist rate (41%) but seventh in evaluation score (58). Wide prompt reach pairs with mid-tier head-to-head performance.
Read brand profile →Citation sources
Where AI pulls citations from
873 citations captured across Marketing prompt runs.
Vendor pages
182Product, help, and marketing pages from tracked vendors
Independent sources
186Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Marketing questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
Buyers comparing optionsTrust
Buyers checking credibility- Gartner Peer Insights Customer Choicegartner.com
Conversion
Buyers ready to buyDrill down
Subcategories
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