AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Who AI is citing in Marketing Analytics

Azure Blob Storage leads AI citations at 78 despite being infrastructure—Semrush and Sprinklr Insights trail at 74 and 72 in a 105-brand field.

Brands tracked

105

Avg AEO score

63/100

Citation coverage

of brands cited at least once

Dominant brands

cited > 50% of queries

Discovery stage

The shortlist

When buyers ask AI for the best Marketing Analytics software

No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.

Evaluation stage

The battleground

How brands fare on comparison queries · category median 47/100

Semrush and Sprinklr Insights tie at 49 in head-to-head evaluations, just above the 47 median. Localiq trails at 45 across 4 comparison queries. Azure Blob Storage—a cloud storage product—scores 39 across 5 evaluations, suggesting AI conflates infrastructure with analytics tooling when parsing Marketing Analytics queries. The narrow 10-point spread between top and median indicates weak brand differentiation.

Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.

Trends

Over the last 12 months

Two months of audit data (March–April 2026, 4–8 prompts) show flat category scoring at 63. Sprinklr Insights rose 14 points month-over-month, the only tracked movement. Sample size remains too small to confirm sustained momentum or identify falling brands.

Biggest gain

Sprinklr Insights

+14 pts

Editorial picks

Brands worth watching

Azure Blob Storage

Tops featured candidates at 78 despite being cloud object storage, not marketing software. AI appears to surface Azure Blob Storage when queries mention data pipelines or warehousing adjacent to analytics use cases.

Read brand profile →

Semrush

Scores 74 in featured placements and 49 in evaluations across 4 comparisons. Known primarily for SEO, Semrush's citation strength suggests AI recognizes its traffic-analytics modules as marketing-analytics substitutes.

Read brand profile →

Sprinklr Insights

Scores 72 overall and 49 in 5 evaluation queries, with a 14-point gain over one month. Social-listening heritage positions Sprinklr Insights as the lone rising brand in early 2026 audit windows.

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Localiq

Scores 58 in featured placements and 45 across 4 evaluations. Gannett-owned Localiq serves SMBs with bundled analytics-plus-advertising, occupying a niche distinct from pure-play SaaS analytics platforms.

Read brand profile →

FAQ

Marketing Analytics questions, answered

What is the best marketing analytics software?+

No single brand dominates AI recommendations—zero tools appeared on shortlists across 12 prompts. Azure Blob Storage leads featured citations at 78, though it is infrastructure rather than a dedicated marketing platform. Semrush and Sprinklr Insights tie at 74 and 72 respectively among recognizable marketing-analytics vendors.

Which marketing analytics tools does AI cite most in head-to-head comparisons?+

Semrush and Sprinklr Insights both score 49 in evaluation queries, two points above the 47 median for the category. Localiq scores 45 across 4 comparisons, while Azure Blob Storage—cited in 5 evaluations—lags at 39, likely due to category mismatch.

Are marketing analytics citations growing or declining?+

Category-wide scores held flat at 63 from March to April 2026 across 4–8 prompts per month. Sprinklr Insights posted a 14-point gain, the only tracked movement. Sample size remains insufficient to confirm trend durability or identify sustained declines.

Why does Azure Blob Storage appear in marketing analytics results?+

Azure Blob Storage scores 78 in featured placements despite being cloud object storage. AI likely surfaces it when prompts reference data lakes, ETL pipelines, or raw-event storage adjacent to analytics workflows, conflating infrastructure with application-layer tools.

How fragmented is the marketing analytics category?+

Extreme fragmentation: 105 brands compete with zero achieving shortlist presence across 12 discovery queries. The 10-point spread between Semrush at 49 and the 47 median in evaluations indicates weak differentiation, contrasting sharply with winner-take-most dynamics in Email Marketing or CRM.

Which marketing analytics vendor is rising fastest in AI citations?+

Sprinklr Insights gained 14 points month-over-month in early 2026, the sole rising brand tracked. It scores 72 in featured placements and 49 across 5 evaluations, leveraging social-listening roots to expand into broader marketing-analytics territory.

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