Subcategory · AI Citation Index
Marketing Automation
Salesforce leads 328 brands; HubSpot and Activecampaign tie at 74. Acoustic surged +27 in recent months.
212 discovery queries · 342 head-to-heads · refreshed Jun 6, 2026
Discovery stage
The shortlist
Across 212 buyer-style "Marketing Automation" queries
Salesforce dominates with a 65% shortlist rate across 212 prompts and the highest unCited score of 78. HubSpot (57% shortlist rate, appears twice in top-10), Customer (61%), and Marketo (55%) form the next tier, each cited by all five models. Hootsuite appears in just 17% of prompts despite a 74 score, signaling niche strength rather than broad consensus.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 8/100
HubSpot, HubSpot Marketing Hub, and Salesforce share a 50-point average across 30 head-to-head queries, the ceiling in this category. Customer and Activecampaign trail by two points at 48, while Marketo, Salesforce Marketing Cloud, and Klaviyo cluster at 47. The category median sits at 8, underscoring the gap between established platforms and the long tail.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Salesforce
Cited in 138 of 212 prompts with 500 total mentions and a 78 unCited score. Five-model consensus and 50-point evaluation average confirm enterprise anchor status.
Read brand profile →HubSpot
Appears twice in the top-10 shortlist with a combined 210 prompt citations and four-model diversity. Tied for the highest evaluation score at 50 across 30 queries, signaling all-rounder appeal.
Read brand profile →Activecampaign
54% shortlist rate, 384 mentions, and a 74 score place it alongside HubSpot. Evaluation average of 48 reflects strong mid-market fit across 29 comparison queries.
Read brand profile →Customer
Customer.io holds 61% shortlist rate and 407 mentions with five-model coverage. Evaluation score of 48 matches Activecampaign, indicating technical parity in AI-generated recommendations.
Read brand profile →Acoustic
Rose 27 points to a 61 score in recent months, the largest delta in the category. Momentum driven by niche use-case prompts; long-term visibility requires sustained sample size.
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