Subcategory · AI Citation Index
Email Marketing
Mailchimp and Klaviyo dominate 68% of AI shortlists; Customer.io and Activecampaign trail closely in a fragmented 231-brand field.
176 discovery queries · 408 head-to-heads · refreshed Jun 4, 2026
Discovery stage
The shortlist
Across 176 buyer-style "Email Marketing" queries
Mailchimp appears in 69% of shortlists (121/176 prompts), followed by Klaviyo at 68% and Activecampaign at 64%. Customer.io and Salesforce round out the top five, each clearing 60% shortlist rates. All five show universal model diversity (4/4), signaling consistent AI consensus across providers.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 14/100
Activecampaign and Mailchimp tie at 70 average evaluation scores across 39 head-to-head queries. Klaviyo scores 68 (38 comparisons), while Customer.io, Brevo, and the Salesforce ecosystem settle at 63–66. The median category score of 14 underscores how sharply these leaders outperform the 231-brand long tail.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Mailchimp
Tied at 78 with Salesforce, Mailchimp holds the highest shortlist rate (69%) and tops evaluation scores at 70. Its 477 mention count dwarfs most rivals.
Read brand profile →Klaviyo
Klaviyo earns a 72 overall score and 68% shortlist rate, anchored by 450 mentions. Evaluation performance (68 avg) trails Mailchimp by just two points.
Read brand profile →Activecampaign
Tied for the highest evaluation score (70) despite a 74 overall rating. Appears in 64% of shortlists with 399 mentions, signaling strong mid-market fit.
Read brand profile →Customer
Customer.io scores 74 overall and 66 in evaluations (37 comparisons). Its 62% shortlist rate and 321 mentions position it as the leading behavior-driven platform.
Read brand profile →Dotdigital
Rising 22 points month-over-month, Dotdigital scores 66 overall. Limited shortlist presence suggests emerging momentum rather than established consensus.
Read brand profile →Citation sources
Where AI pulls citations from
565 citations captured across Email Marketing prompt runs.
Vendor pages
190Product, help, and marketing pages from tracked vendors
Independent sources
154Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Email Marketing questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
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