Subcategory · AI Citation Index
Who AI is citing in Email Marketing
Salesforce Blockchain leads email marketing AI citations at 86, but no brand captures dominant shortlist share across 16 discovery prompts.
Brands tracked
117
Avg AEO score
61/100
Citation coverage
0%
of brands cited at least once
Dominant brands
0
cited > 50% of queries
Discovery stage
The shortlist
When buyers ask AI for the best Email Marketing software
No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.
Evaluation stage
The battleground
How brands fare on comparison queries · category median 39/100
Salesforce Blockchain tops evaluation queries at 85 average score across 3 comparisons. Upland Adestra follows at 71 (4 queries), while mainstream players like Constantcontact (55) and Klaviyo (48) trail below the category median of 39. Proofpoint Enterprise DLP scored 58 despite its core focus outside email marketing.
Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.
Trends
Over the last 12 months
Too few audits to establish a trend. March to April 2026 data shows category average rising from 57 to 60 across 41 and 84 prompts respectively. Dotdigital posted the largest single-brand gain (+22 points), while Spotler fell 6 points.
Editorial picks
Brands worth watching
Salesforce Blockchain
Leads the category with 86 citation score and 85 evaluation average, despite blockchain being ancillary to core email marketing. AI models associate Salesforce enterprise credibility with email channel capability.
Read brand profile →Mailchimp
Scores 78 overall but shows weaker evaluation performance than its brand recognition suggests. Strong discovery signal without matching comparison-stage dominance.
Read brand profile →Klaviyo
Scores 72 in featured rankings but only 48 on evaluation queries across 4 comparisons. The gap indicates AI cites Klaviyo often in lists but rates it lower in head-to-head analysis.
Read brand profile →Dotdigital
Posted the category's sharpest one-month gain (+22 points) and ranks 66 overall. Recent training data or fresh citations shifted its visibility upward faster than any peer.
Read brand profile →FAQ
Email Marketing questions, answered
What is the best email marketing software for ecommerce?+
Which email marketing platform has the highest AI citation score?+
How fragmented is the email marketing category in AI responses?+
Are legacy email platforms losing ground in AI citations?+
Why does Salesforce Blockchain rank first in an email marketing category?+
What is the median evaluation score for email marketing tools?+
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