AEO Score
74
Strong Presence
Avg Prompt Score
73
across 16 prompts
AI Share of Voice
100%
across 16 prompts
Critical Issues
2
critical + high
Brand Accuracy
2/48
citations with inaccuracies
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
HubSpot is highly likely to be cited by AI engines for evaluation-stage queries because it has strong third-party review authority (e.g., G2 and TrustRadius) and first-party comparison pages like HubSpot vs Salesforce. The single highest-ROI fix is to strengthen structured-data + crawlability for evaluation/conversion pages (especially pricing and product pages) so answer engines can reliably extract tiered pricing and “what it is/does” content without relying on third parties.
Based on audit of hubspot.com · Jul 11, 2026