AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Who AI is citing in Customer Data Platform

No single CDP dominates AI citations; Customer leads featured brands at 74, but shortlist coverage is zero across 15 audited prompts.

Brands tracked

Avg AEO score

60/100

Citation coverage

of brands cited at least once

Dominant brands

cited > 50% of queries

Discovery stage

The shortlist

When buyers ask AI for the best Customer Data Platform software

No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.

Evaluation stage

The battleground

How brands fare on comparison queries · category median 35/100

In head-to-head evaluations, Amplitude Activation leads at 67 average score across 4 comparison queries, closely followed by Braze at 66. Iterable scores 55 over 3 queries, while Segment—despite strong brand recognition—averages only 44. The median evaluation score sits at 35, meaning half the field scores below that threshold when directly compared.

Brevo Customer Data Platform

Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.

Trends

Over the last 12 months

Only two months of audit data exist (March and April 2026, 21 and 51 prompts respectively), showing average scores rising from 54 to 60. Dotdigital jumped 22 points month-over-month, the largest gain. Segment fell 5 points. Too few data points to establish a durable trend.

Biggest gain

Dotdigital

+22 pts

Biggest drop

Segment

-5 pts

Editorial picks

Brands worth watching

Customer

Customer scores 74, the highest in the category, despite limited comparison-query visibility. The score suggests strong AI citation momentum in contexts where the platform is directly mentioned.

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Braze

Braze ties for second at 72 in featured rankings and holds a 66 evaluation average across 4 head-to-head queries. Consistent presence in both discovery and comparison contexts points to balanced AI coverage.

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Amplitude Activation

Amplitude Activation leads evaluation queries at 67 average score across 4 comparisons. Its 66 featured score shows AI models cite it frequently when buyers ask about activation-layer CDPs.

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FAQ

Customer Data Platform questions, answered

What is the best customer data platform for enterprise marketing teams?+

Customer scores 74, the highest featured score in the category, followed by Braze at 72 and Optimove at 71. In direct evaluations, Amplitude Activation leads at 67 average score across 4 comparison queries, with Braze close behind at 66.

How do Braze and Amplitude compare for customer data orchestration?+

Braze averages 66 in evaluation queries across 4 comparisons, while Amplitude Activation scores slightly higher at 67 across the same sample size. Both brands appear consistently in AI citations for activation-focused CDP use cases.

Which CDP has the strongest AI citation momentum right now?+

Dotdigital gained 22 points month-over-month between March and April 2026, the largest increase in the category. However, only two months of data exist, so sustained momentum remains unconfirmed.

Is Segment still a top choice for CDPs in 2026?+

Segment scores 44 in evaluation queries across 3 comparisons, below the category median of 35. It also dropped 5 points between March and April 2026, the steepest decline in the dataset.

Why does no CDP dominate AI shortlists?+

Zero brands achieved shortlist dominance across 15 discovery-stage prompts, yielding a 0 percent coverage rate. With 56 tracked brands and no clear leader, AI models appear to treat CDP recommendations as highly dependent on specific buyer context rather than offering default winners.

What CDPs perform best in head-to-head evaluations?+

Amplitude Activation leads at 67 average score across 4 comparison queries, followed by Braze at 66 across 4 queries. Iterable scores 55 over 3 queries, while Acoustic Content averages 46 across 4.

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