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Subcategory · AI Citation Index

Customer Data Platform

The CDP category shows mature vendor consolidation around enterprise platforms (Salesforce, Adobe, HubSpot) achieving 57-64% shortlist rates with maximum model diversity (4), indicating consistent cross-model recognition. Zero prompt coverage yet 44 consensus brands reveals CDPs emerge through solution-seeking rather than direct requests—buyers discover these tools while solving fragmentation problems. The 12 evaluation brands against 44 consensus options suggests rigorous vetting, likely due to implementation complexity and data governance stakes.

176 discovery queries · 292 head-to-heads · refreshed Oct 22, 2026

Discovery stage

The shortlist

Across 176 buyer-style "Customer Data Platform" queries

31%40%49%59%68%Coverage — share of discovery prompts where the brand surfaces68%72%76%80%84%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Hubspot
7/7
2Salesforce
7/7
3Adobe
6/7
4Salesforce
6/7
5Klaviyo
6/7
1Salesforce
5/6
2Adobe
5/6
3Hubspot
5/6
4RudderStack
4/6
5mParticle
4/6
1Salesforce
5/5
2Salesforce
5/5
3Adobe
5/5
4Klaviyo
5/5
5mParticle
5/5
1mParticle
4/4
2Salesforce
4/4
3Braze
4/4
4Salesforce
3/4
5RudderStack
3/4
1Hubspot
4/4
2Salesforce
4/4
3Attribution
4/4
4Clearbit
3/4
5Salesforce
3/4
1Salesforce
4/4
2Hubspot
4/4
3Demandbase
4/4
4Microsoft
3/4
5Clearbit
3/4
1Salesforce
4/4
2Hubspot
4/4
3Salesforce
4/4
4mParticle
4/4
5Tealium
3/4
1Klaviyo
3/3
2Salesforce
3/3
3mParticle
3/3
4Braze
3/3
5Hubspot
3/3
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · customer-data-platform

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 7/100

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand07142128Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 7/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

631 citations captured across Customer Data Platform prompt runs.

Vendor pages

163

Product, help, and marketing pages from tracked vendors

Independent sources

250

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Customer Data Platform questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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