AI Visibility
measured67/100
Frequently Cited · in Customer Data Platform
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals52/100
Some gaps
Avg Prompt Score
99
across 546 prompts
AI Share of Voice
100%
across 536 prompts
Critical Issues
5
critical + high
How AI Visibility breaks down
in Customer Data Platform
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
mParticle by Rokt has strong B2B review authority (175 G2 reviews at 4.4★) and credible enterprise presence signals (Gartner Peer Insights vendor page exists; LinkedIn company page exists). The biggest AI-citation risk is that mparticle.com itself is blocked from crawling (robots.txt), which prevents first-party citation for evaluation and conversion queries like "How does mParticle by Rokt compare to Twilio Segment?" and "How much does mParticle by Rokt cost?" The single highest-ROI fix is to restore AI crawler access to mparticle.com’s key evaluation/conversion pages (pricing + brand-led comparison pages) so AI engines can cite first-party content.
Based on audit of mparticle.com · Sep 29, 2026