Subcategory · AI Citation Index
Data Warehouse
Snowflake and Databricks lead 148-brand data warehouse space; scores volatile, consensus thin across 173 AI prompts.
173 discovery queries · 185 head-to-heads · refreshed Oct 16, 2026
Discovery stage
The shortlist
Across 173 buyer-style "Data Warehouse" queries
Snowflake appears in 112 of 173 prompts (64.7% shortlist rate, 370 mentions) and Databricks follows in 105 (60.7%, 291 mentions). Google BigQuery and Google Cloud place third and fourth with 54.3% and 45.1% rates, while legacy Oracle and Teradata capture 31.8% and 21.4% respectively. Only 19 brands achieve consensus across models; the long tail of 148 vendors fragments dramatically.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 6/100
Snowflake and Databricks tie at 46-point average evaluation scores across 28 head-to-head queries each. Google BigQuery trails narrowly at 44 points over 27 comparisons. Microsoft Fabric lags at 33 points, and the median evaluation score category-wide sits at just 6, signaling weak differentiation below the top tier.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Average scores swung from 64 in March 2026 to 4 in September across 8 months, reflecting unstable prompt sets and small sample sizes (3–18 per month). Coalesce surged +63 points month-over-month; ArcGIS Enterprise dropped 20. With fewer than 12 months of stable data, treat directional signals cautiously.
Brands to know
In this category
Snowflake
Dominates shortlist frequency (64.7%) and holds the category's highest unCited score (74). Ties Databricks in head-to-head evaluations but commands 27% more total mentions.
Read brand profile →Databricks
Second in shortlist rate (60.7%) and matches Snowflake's 46-point evaluation average. Strong lakehouse positioning pulls it into 105 of 173 prompts across all four major models.
Read brand profile →Coalesce
Jumped +63 points month-over-month, the sharpest rise in the category. Score of 68 ranks fourth among featured candidates, signaling emerging traction in transformation-layer workflows.
Read brand profile →Mongodb
Score of 71 places it third overall despite minimal traditional warehouse positioning. AI models cite it when document-store analytics overlap with warehouse use cases.
Read brand profile →Citation sources
Where AI pulls citations from
481 citations captured across Data Warehouse prompt runs.
Vendor pages
145Product, help, and marketing pages from tracked vendors
Independent sources
137Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Data Warehouse questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- The 10 Best Data Quality Tools for 2024 | Orchestragetorchestra.io
Evaluation
Buyers comparing options- Best Data Warehouse Tools for Analytics in 2026ovaledge.com
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