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Subcategory · AI Citation Index

Data Warehouse

The data warehouse category shows clear market consolidation around Snowflake (65% shortlist rate) and Databricks (61%), both achieving maximum model diversity, signaling universal buyer appeal across use cases. Google Cloud's dual presence at 54% and 45% shortlist rates suggests distinct product offerings or evaluation contexts, while Oracle maintains legacy enterprise relevance at 32%. The presence of Matillion (30%) and specialized vendors like Teradata (21%) indicates buyers still value purpose-built transformation and legacy migration capabilities alongside cloud-native platforms.

173 discovery queries · 185 head-to-heads · refreshed Sep 24, 2026

Discovery stage

The shortlist

Across 173 buyer-style "Data Warehouse" queries

Most cited · Data WarehouseLive

Snowflake

snowflake.com

Cited in 112 of 173 buyer questions for Data Warehouse — surfaced by 3 of 3 AI engines.

ChatGPTGeminiClaude
Citation rate
65%
Visibility score78/100
See the full Snowflake profile→
2%19%37%55%73%Coverage — share of discovery prompts where the brand surfaces48%59%71%82%94%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Snowflake
9/9
2Databricks
8/9
3Google BigQuery
8/9
4Matillion
8/9
5SAP
7/9
1Databricks
6/8
2Snowflake
6/8
3Matillion
4/8
4Data Platform
3/8
5Google Cloud
3/8
1Snowflake
7/7
2Google BigQuery
6/7
3Databricks
6/7
4Microsoft
6/7
5Google Cloud
5/7
1Google BigQuery
7/7
2Google Cloud
7/7
3Snowflake
7/7
4Databricks
7/7
5Microsoft
5/7
1Snowflake
6/6
2Databricks
6/6
3Google BigQuery
5/6
4Matillion
5/6
5Google Cloud
5/6
1Snowflake
6/6
2Google BigQuery
6/6
3Databricks
6/6
4Microsoft
6/6
5Google Cloud
5/6
1Snowflake
5/5
2Databricks
5/5
3Matillion
5/5
4Google BigQuery
4/5
5Oracle
3/5
1Snowflake
4/4
2Databricks
4/4
3Google BigQuery
4/4
4Google Cloud
4/4
5Microsoft
4/4
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · data-warehouse

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 7/100

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand07142128Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 7/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

481 citations captured across Data Warehouse prompt runs.

Vendor pages

145

Product, help, and marketing pages from tracked vendors

Independent sources

137

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Data Warehouse questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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See the full Data Warehouse leaderboard →