Subcategory · AI Citation Index
Data Warehouse
Snowflake and Databricks dominate shortlists at 65% and 61%; BigQuery trails at 41%. Snowflake rising (+15), Cosmos DB falling (-16).
173 discovery queries · 160 head-to-heads · refreshed Jun 5, 2026
Discovery stage
The shortlist
Across 173 buyer-style "Data Warehouse" queries
Snowflake appears in 112 of 173 prompts (64.7% shortlist rate, score 78), edging Databricks (105 prompts, 60.7%, score 63). Google BigQuery lands third at 41% despite no unCited score. The top three pull 480, 376, and 180 mentions respectively across four models each, signaling LLM consensus around cloud-native SQL engines.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
AWS Lake FormationEvaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 6/100
In head-to-head queries, Snowflake and Databricks tie at 46/100 average evaluation scores across 28 comparisons each; BigQuery scores 44 over 27. Microsoft Fabric lags at 33 (20 queries), while legacy Oracle and ETL-focused Matillion both average 20. The category median sits at 6, meaning half the field barely registers in side-by-side contests.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Snowflake
Leads every metric: 78 score, 64.7% shortlist rate, 480 mentions, and a +15 rising delta. Cloud-separate storage-and-compute architecture wins modern data-stack prompts.
Read brand profile →Databricks
Ties Snowflake in evaluation (46/100) and appears in 61% of prompts. Lakehouse positioning and native Spark attract ML-adjacent warehouse buyers.
Read brand profile →Mongodb
Scores 71 despite document-database roots. JSON-native storage and Atlas cloud offering blur OLTP–OLAP lines for semi-structured workloads.
Read brand profile →Azure Cosmos DB
Scores 58 but fell -16 points recently. Multi-model API flexibility competes with specialized columnar engines; Microsoft bundle gravity remains.
Read brand profile →Citation sources
Where AI pulls citations from
481 citations captured across Data Warehouse prompt runs.
Vendor pages
146Product, help, and marketing pages from tracked vendors
Independent sources
136Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Data Warehouse questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- The 10 Best Data Quality Tools for 2024 | Orchestragetorchestra.io
Evaluation
Buyers comparing options- Best Data Warehouse Tools for Analytics in 2026ovaledge.com
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