Subcategory · AI Citation Index

Data Warehouse

Snowflake and Databricks dominate data warehouse shortlists, appearing in 65% and 61% of prompts; Google BigQuery third at 41%.

173 discovery queries · 168 head-to-heads · refreshed Jul 24, 2026

Discovery stage

The shortlist

Across 173 buyer-style "Data Warehouse" queries

Snowflake leads the category with a 64.7% shortlist rate across 112 prompt appearances and a score of 78. Databricks follows at 60.7% (105 prompts, score 63), while Google BigQuery lands third at 41% (71 prompts). The gap widens sharply after the top three: Matillion and Oracle each appear in under a third of prompts, and no other brand cracks 30%.

0%21%42%64%85%Coverage — share of discovery prompts where the brand surfaces13%35%56%78%100%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Snowflake
9/9
2Databricks
8/9
3Google BigQuery
8/9
4Matillion
8/9
5SAP
7/9
1Databricks
6/8
2Snowflake
6/8
3Matillion
4/8
4Data Platform
2/8
5Microsoft
2/8
1Snowflake
7/7
2Databricks
6/7
3Google BigQuery
4/7
4Microsoft
4/7
5Oracle
3/7
1Google BigQuery
7/7
2Snowflake
7/7
3Databricks
7/7
4Microsoft
5/7
5Oracle
5/7
1Snowflake
6/6
2Databricks
6/6
3Matillion
5/6
4Google BigQuery
2/6
5Oracle
2/6
1Snowflake
6/6
2Databricks
6/6
3InterSystems IRIS
2/6
4Matillion
1/6
5AWS Lake Formation
1/6
1Snowflake
5/5
2Databricks
5/5
3Matillion
5/5
4Google BigQuery
3/5
5Oracle
2/5
1Snowflake
4/4
2Databricks
4/4
3Matillion
1/4
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · data-warehouse

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 3/100

Snowflake and Databricks tie at an average evaluation score of 46 across 28 head-to-head comparison queries, with Google BigQuery close behind at 44 (27 queries). Microsoft Fabric trails at 33 across 20 comparisons. The median evaluation score across the category sits at just 3, underscoring the dominance of the top four platforms.

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand07142128Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 3/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

481 citations captured across Data Warehouse prompt runs.

Vendor pages

146

Product, help, and marketing pages from tracked vendors

Independent sources

136

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Data Warehouse questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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