AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

ETL & Data Integration

The ETL market shows clear bifurcation between purpose-built data integration tools and general integration platforms. Fivetran's 66% shortlist rate with maximum model diversity signals strong cross-vendor consensus for modern ELT approaches, while Matillion (58%) and Airbyte (56%) demonstrate that both commercial and open-source cloud-native solutions compete effectively. Microsoft and Databricks at 50-55% reflect the gravitational pull of data platform ecosystems. Traditional enterprise iPaaS vendors like Boomi and MuleSoft lag significantly, suggesting buyers increasingly distinguish between application integration and analytics-focused data pipelines.

181 discovery queries · 331 head-to-heads · refreshed Jun 1, 2026

Discovery stage

The shortlist

Across 181 buyer-style "ETL & Data Integration" queries

Most cited · ETL & Data IntegrationLive

Fivetran

fivetran.com

Cited in 119 of 181 buyer questions for ETL & Data Integration — surfaced by 3 of 3 AI engines.

ChatGPTGeminiClaude

Citation rate

66%

Visibility score74/100

See the full Fivetran profile→

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions

Tracked acrossChatGPT,Gemini,Claude

Get weekly AI visibility changes for ETL & Data Integration sent to your inbox.

Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Fivetran

7/7

Azure Data Factory

7/7

Qlik

7/7

Databricks

6/7

Matillion

6/7

Fivetran

4/4

Airbyte

4/4

Stitch

4/4

Matillion

4/4

Azure Data Factory

4/4

Informatica PowerCenter

4/4

Talend Data Fabric

4/4

IBM Datacap

4/4

Azure Data Factory

4/4

Databricks

4/4

Fivetran

4/4

Airbyte

4/4

Mulesoft

4/4

Matillion

4/4

Databricks

4/4

Connect

4/4

Fivetran

4/4

Microsoft

4/4

Azure Data Factory

4/4

Qlik

4/4

Chain

4/4

Microsoft

4/4

Fivetran

4/4

SAP

4/4

Boomi

4/4

Fivetran

3/3

Airbyte

3/3

Supermetrics

3/3

Hightouch

3/3

Stitch

2/3

Fivetran

3/3

Confluent

3/3

Airbyte

3/3

Mulesoft

3/3

Azure Data Factory

3/3

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · etl-data-integration

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 12/100

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure

Median citation rate 12/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Brands to know