Subcategory · AI Citation Index
Business Intelligence
Tableau and Looker dominate shortlists; Metabase surges +14 points while scores collapse 76% in two months.
162 discovery queries · 270 head-to-heads · refreshed Jun 6, 2026
Discovery stage
The shortlist
Across 162 buyer-style "Business Intelligence" queries
Tableau appears in 67% of shortlists (108/162 prompts), Looker in 65%, both cited across all five models. Microsoft Power BI lands in 48% despite coverage from only four models. Domo, Qlik, and Thoughtspot cluster at 42–51% shortlist rates with mention volumes between 174 and 208.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 5/100
Insights, Tableau, and Looker tie at 47 average evaluation score across 27 head-to-head queries each. Microsoft Power BI trails by one point at 46. Thoughtspot (44) and Sigma (40) sit mid-pack; Domo scores 39 despite strong shortlist presence. Category median remains 5, indicating most brands lack comparative evaluation data.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Metabase
Scores 72 and jumped 14 points in trend data, the sharpest rise in the category. Open-source positioning drives 21% shortlist rate with 112 total mentions despite lower reach than incumbents.
Read brand profile →Qlik
Ties at 72 score with dual shortlist entries (44% and 40% rates, 208 and 147 mentions). Five-model consensus and Qlik Sense variant at 37 evaluation score indicate persistent AI visibility across use cases.
Read brand profile →Domo
Scores 71 with 51% shortlist rate (82/162 prompts) yet averages only 39 in head-to-head evaluations. Volume-driven presence masks weaker comparative positioning against Tableau and Looker.
Read brand profile →Sisense
Scores 68 but appears in just 25% of shortlists (40/162). Embedded-analytics niche drives 88 mentions with full model diversity; lower frequency suggests specialized rather than general-purpose citations.
Read brand profile →Thoughtspot
Scores 66 with 42% shortlist rate and 44 evaluation average across 25 queries. Search-driven analytics angle maintains five-model consensus but lags Looker and Tableau in both frequency and head-to-head wins.
Read brand profile →Citation sources
Where AI pulls citations from
633 citations captured across Business Intelligence prompt runs.
Vendor pages
180Product, help, and marketing pages from tracked vendors
Independent sources
137Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Business Intelligence questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- Top Tech Innovations for Food and Beverage Manufacturers in 2026 | Stoneridge Softwarestoneridgesoftware.com
- AI Forecasting and Production Tools for F&B Manufacturers | Stoneridge Softwarestoneridgesoftware.com
Evaluation
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