Subcategory · AI Citation Index
Business Intelligence
Tableau and Looker tie at 66% shortlist rate across 162 prompts; Metabase rising +14 points while open-source gains ground.
162 discovery queries · 256 head-to-heads · refreshed Oct 5, 2026
Discovery stage
The shortlist
Across 162 buyer-style "Business Intelligence" queries
Tableau appears in 108 of 162 prompts (67%) with 360 mentions, edging Looker (65%, 283 mentions) and Power BI (65%, 299 mentions). Qlik takes third place at 57% despite fewer appearances, while Domo (51%) and Thoughtspot (42%) follow. Open-source Metabase punches above weight at 21% shortlist rate with a 72 score, signaling model attention to cost-conscious alternatives.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 4/100
Head-to-head evaluation skews toward Tableau and Looker (both 47 avg) across 27 comparison queries, with Power BI close at 46. Thoughtspot (44) and mid-tier contenders Driven and Sigma (both 40) lag by 7 points. The 4-point median suggests LLMs see most BI tools as interchangeable in direct feature comparisons, flattening differentiation.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Category score swung from 68 in July 2026 to 12 in September across 8 months of sparse samples (5–29 prompts/month), making trend confidence low. Metabase climbed +14 while legacy ArcGIS Enterprise dropped -20, hinting at a shift from map-centric analytics to modern dashboarding.
Brands to know
In this category
Metabase
Open-source Metabase scored 72—tied with Qlik for highest in category—despite 21% shortlist rate. Rising +14 points signals LLM preference for self-hostable, zero-license tooling in cost-sensitive prompts.
Read brand profile →Qlik
Qlik matched Metabase at 72 and held 57% shortlist presence across all five model families. Associative engine and governed data catalog earn consistent citations in enterprise governance scenarios.
Read brand profile →Sisense
Sisense logged 68 score with 25% shortlist rate and 57 mentions. Embedded analytics use case dominates its citations, particularly in ISV and white-label BI contexts.
Read brand profile →Thoughtspot
Thoughtspot appeared in 68 prompts (42%) with 128 mentions and 66 score. Natural-language search differentiation persists in non-technical-user prompts but evaluation score trails Tableau by 3 points.
Read brand profile →Apache Superset
Apache Superset earned 66 score despite minimal shortlist penetration. Open-source pedigree and Python-native stack make it the default recommendation for data-science-heavy teams avoiding vendor lock-in.
Read brand profile →Citation sources
Where AI pulls citations from
633 citations captured across Business Intelligence prompt runs.
Vendor pages
180Product, help, and marketing pages from tracked vendors
Independent sources
137Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Business Intelligence questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- Top Tech Innovations for Food and Beverage Manufacturers in 2026 | Stoneridge Softwarestoneridgesoftware.com
- AI Forecasting and Production Tools for F&B Manufacturers | Stoneridge Softwarestoneridgesoftware.com
Evaluation
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