AEO Score
71
Strong Presence
Avg Prompt Score
50
across 317 prompts
AI Share of Voice
49%
across 301 prompts
Critical Issues
3
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Hightouch is highly likely to be cited by AI engines for evaluation-stage queries because it has strong third-party review authority (G2 shows 398 reviews) and enterprise analyst signaling (Gartner Peer Insights profile exists; Hightouch also promotes a Gartner Magic Quadrant Leader position). The single highest-ROI fix is to strengthen first-party evaluation content for “vs/alternatives/pricing” queries with crawlable, schema-rich pages (especially SoftwareApplication/FAQPage) so AI engines can cite Hightouch pages directly rather than relying on G2/third parties.
Based on audit of hightouch.com · Jul 12, 2026