AEO Score
63
Growing Presence
Avg Prompt Score
79
across 759 prompts
AI Share of Voice
79%
across 739 prompts
Critical Issues
2
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Hightouch is a strong B2B SaaS citation candidate for evaluation-stage queries because it has substantial G2 review volume (392 reviews) and a Gartner Peer Insights presence, plus first-party comparison content (e.g., Hightouch vs mParticle). The highest-ROI fix is to strengthen conversion-stage AI citation by making pricing more explicitly machine-readable (tiers/price points) and ensuring evaluation-page structured data (SoftwareApplication/FAQPage) is present and crawlable.
Based on audit of hightouch.com · Jun 7, 2026