AI Visibility
measured73/100
Frequently Cited · in Reverse ETL
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals72/100
Solid fundamentals
Avg Prompt Score
76
across 649 prompts
AI Share of Voice
76%
across 633 prompts
Critical Issues
2
critical + high
How AI Visibility breaks down
in Reverse ETL
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Hightouch is visible in
2Executive summary
Hightouch is highly likely to be cited by AI engines for evaluation-stage queries (e.g., “best CDP / reverse ETL / customer data activation”) because it has strong G2 presence (≈392–399 reviews, ~4.6/5) and is listed on Gartner Peer Insights. The single highest-ROI fix is to strengthen first-party evaluation surfaces for pricing/comparison extraction (ensure SoftwareApplication/FAQPage coverage and that pricing is fully crawlable with machine-readable tiers), so AI can cite Hightouch directly for conversion-stage questions.
Based on audit of hightouch.com · Aug 23, 2026