AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Meeting Tools

Meeting Tools is a contested category with a clear split between discovery and evaluation. Zoom is the consensus pick in AI discovery — surfaces across all five engines in 92% of buyer queries — but when buyers ask AI to compare options head-to-head, Microsoft Teams Room wins more matchups than any other brand, averaging 76 out of 100 across ten comparisons. Calendly punches above its weight in evaluations despite surfacing in just half of discovery prompts, while Built appears in 98% of discovery queries but has no evaluation data at all. The category is fragmented at the tail: dozens of scheduling, transcription, and video conferencing brands split the remaining AI attention across single-engine mentions and niche use-case queries.

51 discovery queries · 163 head-to-heads · refreshed May 1, 2026

Discovery stage

The shortlist

Across 51 buyer-style "Meeting Tools" queries

Most cited · Meeting ToolsLive

Built

builtforteams.com

Cited in 50 of 51 buyer questions for Meeting Tools

ChatGPT—Gemini—Claude—

Citation rate

98%

See the full Built profile→

Zoom and Microsoft Teams Room each surface across all five engines we track — ChatGPT, Claude, Gemini, Perplexity, and Meta AI — with Zoom appearing in 92% of discovery prompts and Microsoft Teams Room in 90%. Google Workspace and Calendly trail at 84% and 51% respectively, both showing up on every engine but less consistently across buyer queries. Built leads the discovery stage at 98% of prompts across all five engines, while default.com and Calendar.com each surface on four engines but lack strong brand recognition in the raw mention volume.

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions

Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Miro

6/6

Zoom

6/6

Mural

6/6

Turn

6/6

Whiteboard

6/6

Microsoft

6/6

Zoom

6/6

Google Meet

6/6

Google Workspace

6/6

Place

5/6

Microsoft

5/5

Miro

5/5

Zoom

4/5

Loom

3/5

Google Workspace

3/5

Zoom

5/5

Microsoft

5/5

Google Workspace

4/5

Calendar

4/5

Chorus

4/5

Calendly

4/4

Microsoft

4/4

Reclaim

4/4

Calendar

4/4

Google Workspace

4/4

Zoom

4/4

Loom

4/4

Microsoft

4/4

Calendar

4/4

Webex

4/4

Zoom

4/4

Loom

4/4

Google Workspace

4/4

Default

4/4

Microsoft

4/4

Zoom

4/4

Default

4/4

Microsoft

4/4

Google Workspace

3/4

Webex

3/4

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · meeting-tools

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 54/100

When buyers ask AI to pick between options, Microsoft Teams Room wins the most head-to-heads — averaging 76 across ten comparisons — while Calendly takes second place at 72 across eight matchups. Zoom sits at the category median of 58 in evaluation despite its dominant discovery footprint, losing more head-to-heads than it wins. Demodesk Meeting and Chili Piper each appear in a dozen comparison queries but split outcomes, with Demodesk at 62 and Chili Piper at 69.

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure

Median citation rate 54/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Brands to know

In this category

Zoom

Consensus pick

Video conferencing for remote meetings

Read brand profile →

Microsoft Teams Room

Microsoft 365-native meeting room hardware

Read brand profile →

Calendly

Self-service scheduling for external meetings

Read brand profile →

Webex

Cisco-backed video conferencing for enterprise

Read brand profile →

Chili Piper

Revenue-team scheduling with routing logic

Read brand profile →

Citation sources

Where AI pulls citations from

645 citations captured across Meeting Tools prompt runs.

Vendor pages

166

Product, help, and marketing pages from tracked vendors

Independent sources

132

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Meeting Tools questions

Every query we captured in this category is top-of-funnel exploration — buyers ask AI for the best meeting tools by company size, role, or workflow need. Samples include 'top meeting tools for small businesses', 'as a sales manager, how can I find a meeting tool that tracks sales calls?', and 'as a head of demand generation, how can I find a meeting tool that streamlines lead discussions?'. No head-to-head evaluation prompts, trust-building queries, or conversion-stage questions appear in the audit set yet, so the entire narrative here is about who AI surfaces when buyers start their search.