Category · AI Citation Index

Collaboration

Slack leads shortlist at 93.7%; Asana wins evaluations at 90. Zoom surged +26 points. Work-management suites dominate 500 brands.

254 discovery queries · 182 head-to-heads · refreshed May 5, 2026

Discovery stage

The shortlist

Across 254 buyer-style "Collaboration" queries

Slack appears in 93.7% of shortlists (238/254 prompts), edging Microsoft Exchange at 91.7% and Notion at 90.2%. All three secure mentions from every LLM tested. Google Workspace and Asana follow at 87.8% and 85.4%, while monday dev (79.1%) and ClickUp (67.3%) round out the work-management core. Zoom and Miro both cross 50% shortlist rates, indicating video and visual collaboration now sit inside default recommendation sets.

9%17%24%31%38%Coverage — share of discovery prompts where the brand surfaces73%77%81%85%89%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Slack
16/16
2Built
15/16
3Microsoft
15/16
4Google Workspace
13/16
5Asana
12/16
1monday dev
14/14
2monday.com
14/14
3Asana
14/14
4ClickUp
14/14
5Jira
14/14
1Notion
10/11
2Microsoft
10/11
3Built
10/11
4Slack
9/11
5Atlassian
8/11
1monday dev
7/7
2monday.com
7/7
3Place
7/7
4Slack
7/7
5Channels
7/7
1Slack
7/7
2Microsoft
7/7
3Asana
7/7
4monday dev
7/7
5monday.com
7/7
1Notion
6/6
2Slack
5/6
3Asana
5/6
4EARLY
5/6
5Microsoft
4/6
1Slack
6/6
2Microsoft
6/6
3Google Workspace
6/6
4Calendar
6/6
5Asana
6/6
1Microsoft
6/6
2Slack
6/6
3Place
5/6
4Connect
5/6
5Google Workspace
5/6
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · collaboration

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 54/100

Asana dominates head-to-head evaluations with a 90 average across 54 comparison queries—11 points above Slack (79, 5 queries) and 9 points above Microsoft Exchange (81, 4 queries). Dragapp and Figma tie Slack at 79, though Dragapp draws 10 queries versus Figma's 4. The median evaluation score across all brands is 54, placing Asana 36 points above category center and highlighting LLM preference for task-centric platforms over chat or file-sharing tools.

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand016314762Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 54/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

857 citations captured across Collaboration prompt runs.

Vendor pages

194

Product, help, and marketing pages from tracked vendors

Independent sources

207

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Collaboration questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

Drill down

Subcategories

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