Category · AI Citation Index
Collaboration
Slack leads shortlist at 93.7%; Asana wins evaluations at 90. Zoom surged +26 points. Work-management suites dominate 500 brands.
254 discovery queries · 182 head-to-heads · refreshed May 5, 2026
Discovery stage
The shortlist
Across 254 buyer-style "Collaboration" queries
Slack appears in 93.7% of shortlists (238/254 prompts), edging Microsoft Exchange at 91.7% and Notion at 90.2%. All three secure mentions from every LLM tested. Google Workspace and Asana follow at 87.8% and 85.4%, while monday dev (79.1%) and ClickUp (67.3%) round out the work-management core. Zoom and Miro both cross 50% shortlist rates, indicating video and visual collaboration now sit inside default recommendation sets.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 54/100
Asana dominates head-to-head evaluations with a 90 average across 54 comparison queries—11 points above Slack (79, 5 queries) and 9 points above Microsoft Exchange (81, 4 queries). Dragapp and Figma tie Slack at 79, though Dragapp draws 10 queries versus Figma's 4. The median evaluation score across all brands is 54, placing Asana 36 points above category center and highlighting LLM preference for task-centric platforms over chat or file-sharing tools.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Asana
Top evaluation performer at 90 across 54 queries, with an 85.4% shortlist rate and 716 total mentions. LLMs consistently rank it first in task-management contexts despite trailing Slack in raw shortlist frequency.
Read brand profile →Slack
Highest shortlist rate at 93.7% and 822 mentions, but evaluation score of 79 lags Asana by 11 points. Chat-first architecture attracts broad citations; evaluations reveal preference for structured task tools.
Read brand profile →Microsoft Exchange
Second-highest shortlist rate (91.7%) with 698 mentions, plus an 81 evaluation score in 4 comparisons. Legacy enterprise footprint and bundled Office 365 integration drive citation volume.
Read brand profile →Zoom
Posted the category's sharpest momentum gain (+26 points) and holds a 66.9% shortlist rate. Video collaboration now embeds in default collaboration recommendations alongside chat and project tools.
Read brand profile →monday dev
Achieves 79.1% shortlist inclusion and a 75 evaluation score across 7 queries. Visual workflow builder differentiates it from text-heavy Asana and Notion in LLM recommendation logic.
Read brand profile →Citation sources
Where AI pulls citations from
857 citations captured across Collaboration prompt runs.
Vendor pages
194Product, help, and marketing pages from tracked vendors
Independent sources
207Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Collaboration questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- Shockingly smooth hotel operations by Flexkeeping.flexkeeping.com
- Hotel Operations Platform | Lodgisticslodgistics.com
Evaluation
Buyers comparing optionsDrill down
Subcategories
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