AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Who AI is citing in Whiteboarding

Figma (75) and Miro (73) lead AI citation in whiteboarding; no brand reaches 20 shortlist prompts, signaling fragmented discovery.

Brands tracked

Avg AEO score

70/100

Citation coverage

of brands cited at least once

Dominant brands

cited > 50% of queries

Discovery stage

The shortlist

When buyers ask AI for the best Whiteboarding software

No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.

Evaluation stage

The battleground

How brands fare on comparison queries · category median 45/100

Figma leads head-to-head comparisons with a 75 average evaluation score across 4 queries, followed closely by Miro at 73. Lucidchart and Whimsical tie at 45 (the category median), while Mural trails at 40. The 30-point gap between Figma and the median suggests strong differentiation in direct comparisons.

Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.

Trends

Over the last 12 months

Too few audits to establish a trend. The dataset spans only two months (March and April 2026, sample sizes 6 and 8). Mural posted a +13 delta, but this snapshot is insufficient to confirm momentum.

Biggest gain

Mural

+13 pts

Editorial picks

Brands worth watching

Figma

Figma scores 75 in head-to-head evaluations and 78 in featured candidate rankings — the highest marks in the category. Its design-tool heritage translates to strong AI citation when buyers compare whiteboarding platforms directly.

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Miro

Miro posts a 73 evaluation score across 4 comparison queries and a 74 featured candidate score. It sits 2 points behind Figma in evaluations, positioning it as the closest competitor in AI-driven shortlists.

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Mural

Mural recorded a +13 delta in the limited trend window, the largest movement in the category. Its 40 evaluation score remains below the 45 median, but the uptick suggests shifting LLM training data or recent brand momentum.

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Whimsical

Whimsical ties Lucidchart at a 45 evaluation score (the category median) across 5 comparison queries. Its featured candidate score of 63 matches Lucidchart, indicating parity in AI consideration despite lower market visibility.

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FAQ

Whiteboarding questions, answered

What is the best whiteboarding software for remote teams?+

Figma and Miro dominate AI citations when models evaluate whiteboarding tools, scoring 75 and 73 respectively in head-to-head comparisons. Both appear in featured candidate lists (Figma 78, Miro 74), but no brand achieved consistent shortlist placement across the 20 discovery prompts audited.

How does Figma compare to Miro for collaborative whiteboarding?+

Figma edges Miro by 2 points in average evaluation score (75 vs 73) across 4 comparison queries. Figma also leads in featured candidate rankings (78 vs 74). The narrow gap suggests functional parity in AI-driven assessments, with Figma holding a slight citation advantage.

Which whiteboarding tools are rising in AI recommendations?+

Mural posted a +13 delta in the limited two-month trend window (March-April 2026), the largest movement tracked. However, sample sizes of 6 and 8 audits are too small to confirm sustained momentum. Figma and Miro remain the category leaders in both evaluation and featured candidate scores.

Why does no whiteboarding tool dominate AI shortlists?+

The category shows 0% shortlist coverage across 20 discovery-stage prompts — no brand appeared frequently enough to register as dominant. This fragmentation contrasts with Figma and Miro's strong performance in direct comparisons (75 and 73 evaluation scores), suggesting AI models struggle to pick a default whiteboarding recommendation.

Are Lucidchart and Whimsical competitive in AI citations?+

Both tie at a 45 evaluation score, matching the category median. Whimsical appeared in 5 comparison queries versus Lucidchart's 4, and both scored 63 in featured candidate rankings. They occupy the middle tier — well behind Figma and Miro but ahead of Mural's 40.

How many whiteboarding brands does AI consider?+

18 total brands appear in the dataset, but citation is concentrated: Figma, Miro, Lucidchart, Whimsical, and Mural account for all scored evaluation queries. The category average of 69.8 sits below both leaders, reflecting a long tail of under-cited tools.

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