Subcategory · AI Citation Index
Whiteboarding
The whiteboarding category shows clear winner consolidation, with Miro, Mural, Figma, and Lucidchart all achieving 54-62% shortlist rates and maximum model diversity (4), indicating universal AI recognition. These tools have transcended pure whiteboarding to become comprehensive visual collaboration platforms. The steep drop to generic entries like google.com (28%) and Microsoft Whiteboard (27%) suggests that standalone whiteboard features cannot compete with integrated design and diagramming ecosystems. Niche players like useworkshop.com and getplan.co remain sub-25%, indicating limited AI awareness or applicability.
156 discovery queries · 208 head-to-heads · refreshed Jun 29, 2026
Discovery stage
The shortlist
Across 156 buyer-style "Whiteboarding" queries
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Score shifts, new entrants, citation gaps — every Monday.
Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 7/100
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Miro
Leads with 62% shortlist rate, establishing itself as the default AI recommendation for visual collaboration and remote workshop facilitation.
Read brand profile →Mural
Matches Miro nearly identically at 61%, indicating parity in AI perception despite potential market share differences.
Read brand profile →Figma
Achieves 59% despite being design-first, proving its whiteboarding features compete directly with dedicated collaboration tools.
Read brand profile →Citation sources
Where AI pulls citations from
425 citations captured across Whiteboarding prompt runs.
Vendor pages
205Product, help, and marketing pages from tracked vendors
Independent sources
126Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Whiteboarding questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- Shockingly smooth hotel operations by Flexkeeping.flexkeeping.com
- Hotel Operations Platform | Lodgisticslodgistics.com
Evaluation
Buyers comparing options- Miro Pricing 2026: 4 Plans from Free–$20/user/monthcostbench.com
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