Subcategory · AI Citation Index
Whiteboarding
The whiteboarding category shows strong consensus around dedicated collaboration platforms, with Miro, office.com (Microsoft Whiteboard), Mural, and standalone Whiteboard all achieving 60-62% shortlist rates and maximum model diversity. Figma's 59% rate signals category convergence as design tools absorb whiteboarding features, while Lucidchart's 54% reflects its structured diagramming heritage. The 29 consensus brands against only 12 evaluated suggest models rely heavily on established players rather than exploring emerging alternatives.
156 discovery queries · 196 head-to-heads · refreshed Oct 22, 2026
Discovery stage
The shortlist
Across 156 buyer-style "Whiteboarding" queries
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Score shifts, new entrants, citation gaps — every Monday.
Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 7/100
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Brands to know
In this category
Miro
Leads with 62% shortlist rate, establishing itself as the default collaborative whiteboarding platform across all models.
Read brand profile →Mural
Matches Miro's performance at 61%, indicating near-parity in model perception despite smaller market presence.
Read brand profile →Figma
At 59%, demonstrates how design platforms are encroaching on whiteboarding territory through integrated collaboration features.
Read brand profile →Citation sources
Where AI pulls citations from
425 citations captured across Whiteboarding prompt runs.
Vendor pages
205Product, help, and marketing pages from tracked vendors
Independent sources
126Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Whiteboarding questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- Shockingly smooth hotel operations by Flexkeeping.flexkeeping.com
- Hotel Operations Platform | Lodgisticslodgistics.com
Evaluation
Buyers comparing options- Miro Pricing 2026: 4 Plans from Free–$20/user/monthcostbench.com
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