Subcategory · AI Citation Index
Whiteboarding
The whiteboarding category shows clear market consolidation around three leaders—Miro, Mural, and Figma—each achieving near-identical shortlist rates (59-62%) and maximum model diversity (4/4), indicating broad AI model consensus on their capabilities. A steep drop-off to 54% for Lucidchart and sub-30% rates for all other tools reveals a winner-take-most dynamic where established platforms capture the vast majority of recommendations. The presence of 18 consensus brands against only 12 evaluation brands suggests AI models agree on core players but lack sufficient data to critically assess differentiation across the long tail.
156 discovery queries · 206 head-to-heads · refreshed Jun 1, 2026
Discovery stage
The shortlist
Across 156 buyer-style "Whiteboarding" queries
Hover or click a logo to see brand details
Get weekly AI visibility changes for Whiteboarding sent to your inbox.
Score shifts, new entrants, citation gaps — every Monday.
Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 15/100
Hover or click a logo to see brand details
Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Miro
Leads at 62% shortlist rate with maximum model diversity, positioned as the default collaborative whiteboarding solution across AI recommendations.
Read brand profile →Mural
Statistically tied with Miro at 61%, suggesting near-perfect feature parity in AI model training data and use-case applicability.
Read brand profile →Figma
Captures 59% despite design-tool origins, demonstrating successful expansion into whiteboarding mindshare among AI models.
Read brand profile →Citation sources
Where AI pulls citations from
425 citations captured across Whiteboarding prompt runs.
Vendor pages
205Product, help, and marketing pages from tracked vendors
Independent sources
126Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Whiteboarding questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- Shockingly smooth hotel operations by Flexkeeping.flexkeeping.com
- Hotel Operations Platform | Lodgisticslodgistics.com
Evaluation
Buyers comparing options- Miro Pricing 2026: 4 Plans from Free–$20/user/monthcostbench.com
Want to know if AI cites your brand for Whiteboarding?
Free audit. ChatGPT, Perplexity, Gemini, Claude.
Run an audit →