Subcategory · AI Citation Index

Document Collaboration

Document collaboration is AI's clearest duopoly. Microsoft 365 and Google Workspace appear in virtually every discovery prompt across all four engines — Microsoft at 100%, Google at 98% — while Notion lags at 84% and DocuSign at 65%. The category's absent giants are striking: Zoho Writer, Miro, Adobe Acrobat Sign, and Nuclino all win more head-to-head comparisons than they lose (scores above the 59-point median), yet rarely surface in discovery prompts. Notion and Coda serve as kingmakers — appearing frequently enough to split attention but losing most head-to-heads they enter. This is a consolidated category at the discovery stage, fragmented at the evaluation stage.

49 discovery queries · 306 head-to-heads · refreshed May 1, 2026

Discovery stage

The shortlist

Across 49 buyer-style "Document Collaboration" queries

Microsoft 365 shows up in every buyer query about document collaboration across ChatGPT, Claude, Gemini, and Perplexity. Google Workspace matches that ubiquity, missing only one prompt out of 49. Notion trails at 84% visibility across all four engines, while DocuSign captures 65% of queries and Coda appears in half. ClickUp sits at just 20% of discovery prompts despite winning most head-to-heads it enters.

0%19%38%57%76%Coverage — share of discovery prompts where the brand surfaces49%58%68%77%87%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Microsoft
7/7
2Google Workspace
6/7
3DocuSign
6/7
4Notion
5/7
5E-Sign
4/7
1Microsoft
5/5
2Google Workspace
4/5
3Notion
3/5
4DocuSign
3/5
5POINT
3/5
1Notion
4/4
2Google Workspace
4/4
3Microsoft
4/4
4Coda
4/4
5ClickUp
4/4
1Google Workspace
4/4
2Microsoft
4/4
3Notion
4/4
4Adobe
4/4
5DocuSign
4/4
1Notion
4/4
2Coda
4/4
3Google Workspace
4/4
4Microsoft
4/4
5DocuSign
3/4
1Microsoft
4/4
2Google Workspace
4/4
3Opentext
4/4
4Egnyte
4/4
5Laserfiche
3/4
1Notion
4/4
2Google Workspace
4/4
3Microsoft
4/4
4Confluence
3/4
5Atlassian
3/4
1Google Workspace
4/4
2Notion
4/4
3Microsoft
4/4
4DocuSign
3/4
5E-Sign
3/4
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · document-collaboration

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 59/100

When buyers ask AI to compare options, Microsoft 365 wins more head-to-heads than it loses, scoring 76 across ten comparison queries. Miro scores 75 despite thin discovery share. Adobe Acrobat Sign lands at 68, Suitedash at 66, and Nuclino at 65 — all above the category median of 59. Notion and Coda both score below median (63 and 62) despite appearing in four out of five discovery prompts, losing more matchups than they win.

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand04998147196Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 59/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

580 citations captured across Document Collaboration prompt runs.

Vendor pages

162

Product, help, and marketing pages from tracked vendors

Independent sources

185

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Document Collaboration questions

Every query in this category is top-of-funnel exploration. Buyers ask AI for the best document collaboration software by team context — project management, creative agencies, educational institutions, remote teams, startups. No head-to-head comparison prompts or pricing questions appear in the current sample; the signal is entirely discovery-stage browsing.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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