Subcategory · AI Citation Index
Video Conferencing
Zoom leads 65% shortlist rate; Microsoft and Google tie at 65%; Hopin climbs 14 points while Exchange drops 16.
177 discovery queries · 257 head-to-heads · refreshed Oct 19, 2026
Discovery stage
The shortlist
Across 177 buyer-style "Video Conferencing" queries
Zoom appears in 115 of 177 prompts (65% shortlist rate) with 431 mentions and a score of 75, outpacing Microsoft Exchange (65% shortlist rate, 357 mentions, score 58) and Google Workspace (65% shortlist rate, 355 mentions, score 20). Google Meet and Webex trail at 64% and 62% respectively. The market fragments across 199 brands, but 4 models converge on the same top 6 names.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 4/100
Zoom, Microsoft 365, and Google Workspace each average 53 points across 29 head-to-head comparison queries. Microsoft Teams, Webex, and Google Meet trail slightly at 51 points over 28 queries. Breakout scores 36 across 20 comparisons, while Zoom Rooms lags at 31 over 17 queries. The category median sits at just 4 points, exposing a steep drop beyond the top tier.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Average scores peaked at 64 in April 2026 (40 samples) then fell to 6 by September (7 samples) and 9 in October (20 samples). Hopin climbed 14 points while Microsoft Exchange dropped 16. Limited recent sample sizes make extrapolation unreliable.
Brands to know
In this category
Zoom
Score of 75 and 65% shortlist rate cement dominance; 431 mentions across 4 models signal unwavering consensus. Evaluation ties with Microsoft 365 and Google Workspace at 53 points over 29 queries.
Read brand profile →Webex
Score of 71 and 62% shortlist rate keep it in the top tier. Evaluation score of 51 over 28 queries trails Zoom by two points, suggesting parity in head-to-head scenarios.
Read brand profile →Hopin
Climbed 14 points in recent months, the steepest rise in the category. Score of 52 places it mid-pack, but momentum suggests growing AI-driven consideration for event-focused use cases.
Read brand profile →Microsoft Exchange
Fell 16 points despite 65% shortlist rate and 357 mentions. Score of 58 and evaluation average of 53 show strength in enterprise bundles, but momentum reverses sharply.
Read brand profile →Google Workspace
Score of 20 contradicts 65% shortlist rate and 355 mentions; evaluation average of 53 over 29 queries suggests models cite it for suite completeness, not standalone video strength.
Read brand profile →Citation sources
Where AI pulls citations from
620 citations captured across Video Conferencing prompt runs.
Vendor pages
250Product, help, and marketing pages from tracked vendors
Independent sources
210Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Video Conferencing questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
Buyers comparing options- Webex Review 2025: Best Enterprise Video Conferencing? | SoftTech Reviewssofttech-reviews.com
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