AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Video Conferencing

Video conferencing shows clear market consolidation around three ecosystem players—Google Workspace, Zoom, and Microsoft Exchange—each achieving 65% shortlist rates with maximum model diversity (4). Webex maintains competitive positioning at 62%, but a sharp drop-off to 47% and below for remaining players suggests the category has stratified into tier-one platforms and distant followers. The presence of both 'Microsoft Exchange' and domain-specific entries like 'meet.google.com' indicates data may conflate product suites with standalone tools, complicating direct comparisons.

177 discovery queries · 257 head-to-heads · refreshed Jun 8, 2026

Discovery stage

The shortlist

Across 177 buyer-style "Video Conferencing" queries

Most cited · Video ConferencingLive

Google Workspace

workspace.google.com

Cited in 115 of 177 buyer questions for Video Conferencing — surfaced by 3 of 3 AI engines.

ChatGPTGeminiClaude

Citation rate

65%

Visibility score20/100

See the full Google Workspace profile→

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions

Tracked acrossChatGPT,Gemini,Claude

Get weekly AI visibility changes for Video Conferencing sent to your inbox.

Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Zoom

10/10

Microsoft

10/10

Google Workspace

10/10

Webex

9/10

Google Meet

8/10

Webex

7/7

Zoom

7/7

Google Workspace

7/7

Microsoft

7/7

Ringcentral

6/7

Zoom

6/6

Google Workspace

6/6

Whereby

6/6

Microsoft

6/6

Webex

6/6

Microsoft

6/6

Zoom

6/6

Breakout

6/6

Webex

6/6

Google Meet

6/6

Zoom

6/6

Google Meet

6/6

Google Workspace

6/6

Webex

6/6

Microsoft

6/6

Zoom

5/5

Google Workspace

5/5

Microsoft

5/5

Whereby

5/5

Webex

4/5

Zoom

5/5

Microsoft

5/5

Google Workspace

5/5

Whereby

5/5

Webex

4/5

Zoom

5/5

Microsoft

5/5

Google Workspace

5/5

Webex

5/5

Google Meet

4/5

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · video-conferencing

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 9/100

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure

Median citation rate 9/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Brands to know