Video conferencing that became a cultural default during remote work
Executive summary
Zoom is highly likely to be cited for category shortlists because it has very strong G2 presence (55800 reviews, 4.5★ per your pre-verified context) and active B2B social authority (LinkedIn company page with 653,073 followers). The biggest AI-citation risk is evaluation-stage comparison queries (e.g., "How does Zoom compare to Microsoft Teams?"), where first-party "Zoom vs Microsoft Teams"-style pages and crawlable pricing/structured evaluation content are the highest-ROI fixes.
Based on audit of zoom.us · Apr 1, 2026
Avg Prompt Score
0
across 19 prompts
Category Rank
#20
of 51 brands
vs. Category Avg
0
avg 63/100
Critical Issues
6
critical + high
Support · score distribution
51 brands63/100 · #20 of 51 · at category avg
Pillar scores vs. category average
Vertical line = category average (51 brands)