Subcategory · AI Citation Index
Team Messaging
Slack and Microsoft Teams split the shortlist at 68-69%; Mattermost trails at 51%. ClickUp rises 12 pts, Teams falls 16.
176 discovery queries · 227 head-to-heads · refreshed Oct 6, 2026
Discovery stage
The shortlist
Across 176 buyer-style "Team Messaging" queries
Slack and Microsoft Teams appear in 121 of 176 prompts each, tying at 68.75% shortlist rates despite Slack's higher mention count (447 vs 440). Google Workspace lands on 64% of shortlists, while Mattermost reaches 51% — the only other product above 50%. Twist, Webex, and Zulip trail below 24%.
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Score shifts, new entrants, citation gaps — every Monday.
Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 3/100
In head-to-head evaluation, Slack and Microsoft Teams tie at 52 average score across 31 comparison queries. Google Workspace and Microsoft 365 follow at 50, Mattermost at 47. Discord registers 40, while Webex and Twist score 25 and 18 respectively.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Monthly scores swing from 64 in March to 26 in September, though sample sizes shrink from 37 to 4. ClickUp surges 12 points; Microsoft Teams drops 16, the steepest decline in the category.
Brands to know
In this category
Slack
Score 72, appears in 69% of shortlists, ties Teams in evaluation at 52. Highest mention count (447) signals broad AI recall.
Read brand profile →Microsoft Teams
Score 58, matches Slack's 69% shortlist rate and 52 evaluation score. Down 16 points in trends — the category's largest fall.
Read brand profile →ClickUp
Score 78, the category's highest. Up 12 points month-over-month, outpacing every other brand in momentum.
Read brand profile →Webex
Score 71, appears in 19% of shortlists. Evaluation score 25 — the gap suggests AI models cite it for enterprise context but rarely prefer it head-to-head.
Read brand profile →Citation sources
Where AI pulls citations from
648 citations captured across Team Messaging prompt runs.
Vendor pages
216Product, help, and marketing pages from tracked vendors
Independent sources
205Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Team Messaging questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
Buyers comparing options- Team Messaging Market Research Report 2033dataintelo.com
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