AEO Score
62
Growing Presence
Avg Prompt Score
21
across 452 prompts
AI Share of Voice
20%
across 436 prompts
Critical Issues
5
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Higher Logic Vanilla is visible in
3Executive summary
Higher Logic is likely to be cited by AI engines for evaluation-stage queries because it has a strong G2 presence (528 reviews) and a TrustRadius product profile (37 reviews for Higher Logic Thrive). The single highest-ROI fix is to strengthen first-party evaluation content for comparison/pricing queries (ensure crawlable, SSR-first comparison + pricing pages and add SoftwareApplication/FAQPage schema coverage), because AI engines heavily prefer brand-owned sources for “vs” and “pricing” prompts.
Based on audit of higherlogic.com · May 7, 2026