Subcategory · AI Citation Index
UI/UX Design
Figma dominates with 66% shortlist rate; Sketch and Adobe trail. Usertesting rising, Miro falling. 78 brands tracked.
161 discovery queries · 282 head-to-heads · refreshed Jul 24, 2026
Discovery stage
The shortlist
Across 161 buyer-style "UI/UX Design" queries
Figma appears in 106 of 161 prompts (66% shortlist rate, 471 mentions) and scores 78—clear category leader. Sketch follows at 62% shortlist rate (375 mentions, score 72), while Adobe, Miro, and Usertesting cluster at score 66. Handoff surfaces in 61% of prompts but scores only 12, signaling frequent mention without strong model endorsement.
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Score shifts, new entrants, citation gaps — every Monday.
Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 5/100
In head-to-head comparisons, Figma leads at 53 average evaluation score across 30 queries, with Handoff second at 51 (29 queries) and Adobe third at 49 (28 queries). Sketch scores 47 despite high shortlist presence. The median evaluation score across all brands is just 5, highlighting concentration of model favor in the top handful.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Figma
Tops both shortlist rate (66%) and evaluation score (53). Mentioned 471 times across all AI models—no close competitor in raw citation volume or model consensus.
Read brand profile →Sketch
Second in shortlist rate (62%) and score (72), but evaluation score of 47 trails Figma and Handoff. Still the default macOS-native design tool in model recommendations.
Read brand profile →Usertesting
Score 66, shortlist rate 43%. Rose 14 points in recent months—strongest upward momentum in the category, likely reflecting increased focus on research tooling.
Read brand profile →Adobe
Score 66, 57% shortlist rate. Evaluation score of 49 places it third in comparisons. Adobe XD legacy persists despite end-of-life; models cite the Adobe ecosystem broadly.
Read brand profile →Miro
Score 66 but falling 8 points. Shortlist rate 48%. Models position Miro as collaborative whiteboard first, design tool second—increasingly adjacent to pure UI/UX workflow.
Read brand profile →Citation sources
Where AI pulls citations from
578 citations captured across UI/UX Design prompt runs.
Vendor pages
171Product, help, and marketing pages from tracked vendors
Independent sources
186Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top UI/UX Design questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
Buyers comparing options- Figma vs. Sketch vs. Adobe XD | StackAnalyst | StackAnalyststackanalyst.net
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