AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

UI/UX Design

Figma and Sketch dominate shortlists at 66% and 62%, while Usertesting surges +14 points and Webflow slides -6.

161 discovery queries · 282 head-to-heads · refreshed Jun 5, 2026

Discovery stage

The shortlist

Across 161 buyer-style "UI/UX Design" queries

Most cited · UI/UX DesignLive

Figma

figma.com

Cited in 106 of 161 buyer questions for UI/UX Design — surfaced by 3 of 3 AI engines.

ChatGPTGeminiClaude

Citation rate

66%

Visibility score72/100

See the full Figma profile→

Figma leads shortlist presence at 65.8%, appearing in 106 of 161 prompts, with Sketch close behind at 62.1% and 100 appearances. Handoff reaches 60.9% shortlist rate despite a score of just 12, while Adobe captures 56.5% and Miro holds 47.8%. UserTesting and Maze round out the consensus tier at 42.9% and 46.6%, respectively.

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions

Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Figma

7/7

Sketch

7/7

Handoff

6/7

Maze

6/7

Usertesting

6/7

Figma

6/6

Sketch

6/6

Handoff

6/6

Zeplin

6/6

Maze

6/6

Usertesting

5/5

Hotjar

5/5

Figma

5/5

Sketch

5/5

Maze

4/5

Figma

4/4

Maze

4/4

Miro

3/4

Hotjar

3/4

Usertesting

3/4

Figma

4/4

Sketch

4/4

Whimsical

4/4

Miro

4/4

Zeplin

4/4

Figma

4/4

Adobe

4/4

Sketch

4/4

Handoff

4/4

Framer

4/4

Figma

4/4

Handoff

4/4

Maze

4/4

Adobe

4/4

Usertesting

4/4

Figma

4/4

Handoff

4/4

Axure RP

4/4

Sketch

4/4

Adobe

4/4

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · ui-ux-design

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 11/100

Figma tops evaluation scoring at 53 across 30 comparison queries, followed by Handoff at 51 and Adobe at 49. Sketch trails at 47, while Framer scores 46 and UXPin 42. Zeplin anchors the evaluation cohort at 37, well above the category median of 11.

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure

Median citation rate 11/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Brands to know

In this category

Figma

Figma combines the highest shortlist rate (65.8%) with the top evaluation score (53), appearing in 106 prompts and spanning all 5 tracked models. It remains the de facto standard for collaborative interface design.

Read brand profile →

Sketch

Sketch holds 62.1% shortlist presence across 100 prompts and scores 47 in evaluations. Its tightly focused Mac-native toolset still commands near-universal citation despite Figma's browser-based momentum.

Read brand profile →

Usertesting

UserTesting gained 14 points in recent months, the category's fastest riser, and scores 66. Its research-platform positioning differentiates it from pure design tools, appealing to teams prioritizing validation workflows.

Read brand profile →

Miro

Miro scores 74, the highest in the category, and appears in 47.8% of shortlists with 198 total mentions. Its whiteboarding strength extends into early-stage UX ideation and workshop facilitation.

Read brand profile →

Handoff

Handoff ranks second in evaluation scoring at 51 and third in shortlist rate at 60.9%, yet carries a score of only 12. The disconnect suggests AI models cite it frequently in developer handoff contexts but market visibility remains narrow.

Read brand profile →

Citation sources