Usertesting
DesignExecutive summary
UserTesting is highly likely to be cited for evaluation-stage queries because it has first-party competitor comparison pages (e.g., UserTesting vs. Maze, UserTesting vs. dScout) and a crawlable plans/pricing surface. The biggest remaining citation risk is that pricing is not clearly transparent with public tier prices (it repeatedly says “Request pricing”), which weakens direct-answer eligibility for “How much does UserTesting cost?” and “best user research software” shortlist rationales.
Based on audit of usertesting.com · Apr 2, 2026
Avg Prompt Score
0
across 23 prompts
Category Rank
#5
of 14 brands
vs. Category Avg
+3
avg 63/100
Critical Issues
4
critical + high
Design · score distribution
14 brands66/100 · #5 of 14 · +3 above avg
Pillar scores vs. category average
Vertical line = category average (14 brands)