Subcategory · AI Citation Index
Who AI is citing in Prototyping
Figma leads AI citations in prototyping with a 78 score; no brand appears on shortlists across 18 discovery prompts.
Brands tracked
25
Avg AEO score
62/100
Citation coverage
0%
of brands cited at least once
Dominant brands
0
cited > 50% of queries
Discovery stage
The shortlist
When buyers ask AI for the best Prototyping software
No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.
Evaluation stage
The battleground
How brands fare on comparison queries · category median 45/100
Figma scores 75 in head-to-head comparisons, 67% above the median of 45. Sketch, Maze, Lucidchart, and Whimsical all tie at 45. InVision registers 0 across 5 comparison queries. The 30-point spread between Figma and the median suggests strong preference clarity in evaluation contexts.
Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.
Trends
Over the last 12 months
Too few audits to establish a trend. Two months of data show category average rising from 59 to 63. Sketch gained 9 points month-over-month; Maze fell 5.
Editorial picks
Brands worth watching
Figma
Figma posts the highest evaluation score at 75 and the highest overall score at 78 across all brands tracked. It outperforms the median by 30 points in comparison queries.
Read brand profile →Sketch
Sketch climbed 9 points in the most recent month and holds a 72 overall score. It ties at 45 in evaluations, matching Lucidchart, Whimsical, and Maze despite upward momentum.
Read brand profile →InVision
InVision scores 0 in evaluation queries and 38 overall, the lowest among tracked brands with data. Five comparison queries yielded no citations, signaling near-total AI exclusion.
Read brand profile →Maze
Maze dropped 5 points in the latest month and scores 58 overall. It ties at 45 in evaluations, placing it at the median but behind Figma and Sketch in aggregate visibility.
Read brand profile →FAQ
Prototyping questions, answered
What is the best prototyping software for design teams?+
How does Figma compare to Sketch for prototyping?+
Is InVision still cited by AI for prototyping?+
Which prototyping tools are gaining traction with AI models?+
Why do no prototyping tools appear on AI shortlists?+
What prototyping tools perform best in AI comparisons?+
Related
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