Subcategory · AI Citation Index
Prototyping
Figma leads at 69% shortlist rate; Sketch rises +9 points while Miro drops -8. Adobe and Framer tie Figma in head-to-head scoring at 49.
180 discovery queries · 278 head-to-heads · refreshed Jul 25, 2026
Discovery stage
The shortlist
Across 180 buyer-style "Prototyping" queries
Figma appears in 124 of 180 prompts (69% shortlist rate, 590 mentions), outpacing Sketch (61%, 375 mentions) and Miro (46%, 169 mentions). Adobe ranks sixth by shortlist frequency (58%) despite missing a unifying score, while legacy players InVision (51%) and Axure Cloud (46%) retain mid-tier presence. All top-ten tools achieve 4–5 model diversity, signaling consensus across LLM training sets.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 4/100
In 28 direct comparison queries, Figma, Adobe, and Framer each average 49 evaluation points—a three-way tie at the top. Axure RP scores 47 across 27 queries, Sketch 46 across 26. InVision lags at 37 (21 queries), trailing ProtoPie (42) and UXPin (40). The median evaluation score across all brands is just 4, indicating most tools earn minimal head-to-head citations.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Figma
Dominates shortlists at 69% and ties for the highest evaluation score (49). Its 590-mention corpus and five-model diversity make it the category anchor.
Read brand profile →Sketch
Holds 61% shortlist rate and climbed 9 points in recent trends. Evaluation score of 46 across 26 queries keeps it competitive with Figma in head-to-head contexts.
Read brand profile →Miro
Secures third place (46% shortlist rate, score 66) but dropped 8 points month-over-month. Its 169 mentions suggest narrower prototyping use cases than the leaders.
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