Subcategory · AI Citation Index
Prototyping
Figma, Framer, and Sketch dominate shortlists; Framer leads quality scores at 84. Sketch rising +9, Figma falling -12.
180 discovery queries · 274 head-to-heads · refreshed Oct 19, 2026
Discovery stage
The shortlist
Across 180 buyer-style "Prototyping" queries
Figma lands on 69% of shortlists (124/180 prompts, 449 mentions), edging Framer (64%, 115 prompts) and Sketch (61%, 110 prompts). Adobe and Axure Cloud match Framer's 64% shortlist rate but lag on model diversity. Miro captures 46% despite fewer mentions, while legacy handoff tool Zeplin holds 30%.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 4/100
Figma, Adobe, and Framer tie at 49 in head-to-head evaluation scoring across 28 comparison queries each. Axure RP follows at 47 (27 queries), Sketch at 46 (26 queries). ProtoPie and UXPin trail at 42 and 40, while InVision scores 37 across 21 queries.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Monthly average scores swing from 75 in July 2026 to 3 in September, with October rebounding to 19 across 23 samples. Sketch climbed +9 points while Figma dropped -12, the sharpest move in the category.
Brands to know
In this category
Framer
Top-scoring prototyping tool at 84, appearing in 64% of shortlists. Strong evaluation performance ties with Figma and Adobe at 49.
Read brand profile →Sketch
Score of 72 and 61% shortlist rate, with the category's strongest upward momentum (+9 delta). Present in 110 prompts across all five models.
Read brand profile →Figma
Leads shortlist frequency at 69% and ties evaluation scoring at 49, but falling -12 points in recent trend data. Mentioned 449 times total.
Read brand profile →Adobe
Matches Framer's 64% shortlist rate and 49 evaluation score. 295 mentions across 115 prompts, though four-model diversity versus competitors' five.
Read brand profile →Miro
Score of 66 with 46% shortlist rate. Crosses from whiteboarding into prototyping workflows, appearing in 82 prompts with 137 mentions.
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