Subcategory · AI Citation Index
Prototyping
Prototyping is a three-way tie at the top. Figma, Framer, and Adobe each surface in roughly two-thirds of buyer queries about prototyping tools, all visible across every engine. Sketch sits just behind at 61%, gaining nine points in recent months while Miro slides eight. In head-to-head comparisons Figma, Adobe, and Framer tie at 49 out of 100 — winning as often as they lose — with Sketch a step behind at 46. This is a contested category: no consensus pick, no runaway winner, just a handful of brands trading citations one-for-one.
180 discovery queries · 274 head-to-heads · refreshed Aug 16, 2026
Discovery stage
The shortlist
Across 180 buyer-style "Prototyping" queries
Figma shows up in 69% of buyer queries about prototyping tools and surfaces across all engines. Framer and Adobe each land in 64% of the same prompts, also visible everywhere. Sketch trails at 61%, ProtoPie at 61%, and Miro drops to 46%. Zeplin and Maze round out the shortlist at 30% and 28% respectively, both cited across every engine but in fewer than a third of discovery prompts.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 4/100
When buyers ask AI to compare prototyping tools head-to-head, Figma, Adobe, and Framer tie at 49 — each wins roughly half its matchups. Axure RP scores 47 across 27 comparisons, Sketch 46 across 26. ProtoPie, UXPin, and InVision all land below the category median, losing more head-to-heads than they win.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Sketch is rising — up nine points in AI attention over the past six months. Miro is falling, down eight points over the same window.
Brands to know
In this category
Figma
Consensus pickBrowser-based collaborative design and prototyping
Read brand profile →Sketch
RiserMac-native vector design and prototyping tool
Read brand profile →Miro
FallerInfinite canvas for brainstorming and wireframing
Read brand profile →Lucidchart
Diagramming and flowcharting for design teams
Read brand profile →Maze
Rapid usability testing on prototypes
Read brand profile →Want to know if AI cites your brand for Prototyping?
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