AEO Score
78
Strong Presence
Avg Prompt Score
63
across 1239 prompts
AI Share of Voice
63%
across 1239 prompts
Critical Issues
2
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Figma is visible in
5Executive summary
Figma is highly likely to be cited by AI engines for evaluation and conversion queries because it has strong third-party review authority (e.g., 1,517+ G2 reviews and 1,647 TrustRadius reviews) and a publicly crawlable pricing page with explicit seat tiers and prices. The single highest-ROI fix is to ensure first-party, brand-led comparison/evaluation pages (e.g., “Figma vs X” and “alternatives to Figma”) are comprehensive and structured for AI extraction, because that query pattern is where citation selection is most competitive.
Based on audit of figma.com · May 16, 2026