AEO Score
78
Strong Presence
Avg Prompt Score
63
across 1220 prompts
AI Share of Voice
63%
across 1220 prompts
Critical Issues
2
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Figma is highly likely to be cited by AI engines for evaluation and conversion queries because it has a very large G2 presence (2,025+ reviews) and a publicly crawlable pricing page with explicit USD tiers. The biggest remaining citation risk is structured-data/AI-extractability for evaluation-style queries (e.g., SoftwareApplication/FAQPage/ratings markup), plus ensuring first-party comparison content exists in a way AI can reliably extract.
Based on audit of figma.com · Jul 7, 2026