Executive summary
Webex is highly likely to be cited by AI engines for “best video conferencing software” and “hybrid work” shortlist queries because it has very strong G2 presence (18,768 reviews, 4.2★) and visible secondary B2B review/enterprise signals (TrustRadius + Gartner Peer Insights). The single highest-ROI fix is to strengthen first-party evaluation content for the exact comparison prompts (e.g., “How does Webex compare to Zoom Workplace?”) with crawlable, brand-led “[Webex] vs [Zoom Workplace]” pages and FAQPage blocks—so AI can cite Webex directly instead of relying on third-party comparisons.
Based on audit of webex.com · Apr 1, 2026
Avg Prompt Score
55
across 21 prompts
Category Rank
#6
of 31 brands
vs. Category Avg
+10
avg 61/100
Critical Issues
3
critical + high
Project Management · score distribution
31 brands71/100 · #6 of 31 · +10 above avg · median 58
Pillar scores vs. category average
Vertical line = category average (31 brands)