Executive summary
Mural is highly likely to be cited by AI engines for evaluation-stage queries (e.g., “best visual collaboration software” and “Mural vs Miro”) because it has strong G2 review volume (1,454 reviews) and a solid Gartner Peer Insights rating (4.4 with 111 ratings). The single highest-ROI fix is to strengthen first-party evaluation content: add/expand crawlable, brand-led “[Mural] vs [Competitor]” pages and ensure structured data (SoftwareApplication + FAQPage) is present so AI can cite Mural directly for pricing and comparison answers.
Based on audit of mural.co · Apr 2, 2026
Avg Prompt Score
45
across 20 prompts
Category Rank
#3
of 14 brands
vs. Category Avg
+8
avg 63/100
Critical Issues
4
critical + high
Design · score distribution
14 brands71/100 · #3 of 14 · +8 above avg
Pillar scores vs. category average
Vertical line = category average (14 brands)