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Subcategory · AI Citation Index

Expense Management

The category exhibits a clear divide between established enterprise suites (SAP Concur, NetSuite, QuickBooks) and modern spend management platforms (Ramp, Expensify). Shortlist rates clustering in the 55-69% range with uniformly high model diversity (5/5) indicate buyers evaluate a broad mix of solutions regardless of archetype. SAP Concur's dual appearance at different rates suggests data inconsistency or variant product lines, while the generic 'Receipts' entry points to feature-level rather than vendor-level consideration in some contexts.

161 discovery queries · 384 head-to-heads · refreshed Oct 22, 2026

Discovery stage

The shortlist

Across 161 buyer-style "Expense Management" queries

51%56%61%66%71%Coverage — share of discovery prompts where the brand surfaces72%77%81%86%91%Engine diversity

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X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Concur
6/6
2SAP
6/6
3Ramp
6/6
4Emburse
6/6
5Expensify
4/6
1Emburse
6/6
2SAP
6/6
3Expensify
6/6
4Ramp
6/6
5Concur
5/6
1Expensify
6/6
2Ramp
6/6
3
Brex
6/6
4SAP
6/6
5Netsuite
6/6
1Ramp
5/5
2Quickbooks
5/5
3
Brex
5/5
4SAP
5/5
5Xero
5/5
1SAP
5/5
2Expensify
5/5
3Sage Intacct
5/5
4Netsuite
5/5
5Ramp
5/5
1Expensify
4/4
2Quickbooks
4/4
3Zoho Expense
4/4
4SAP
4/4
5Ramp
4/4
1Expensify
4/4
2Receipts
4/4
3Quickbooks
4/4
4Xero
4/4
5Netsuite
4/4
1Ramp
4/4
2Receipts
4/4
3Expensify
4/4
4Zoho Expense
4/4
5SAP
4/4
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · expense-management

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 4/100

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand08172533Evaluation prompts cited inmedian citation ratemedian exposure

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X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 4/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

771 citations captured across Expense Management prompt runs.

Vendor pages

366

Product, help, and marketing pages from tracked vendors

Independent sources

185

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Expense Management questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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