Subcategory · AI Citation Index
FP&A
The FP&A category shows clear bifurcation: established enterprise platforms like Anaplan (68% shortlist rate) and Workday (61%) maintain strong positions through comprehensive functionality, while newer entrants Cube and Pigment match their shortlist rates (59% each) with broader model diversity (5 vs 4), suggesting they appeal across more varied use cases. NetSuite's presence (63% shortlist) reflects ERP-native planning's continued relevance, while POINT's lower rate (21%) despite maximum diversity hints at niche specialization. The high consensus brand count (79) against limited evaluation activity (12) indicates a maturing category where buyers know the major players but extensive bake-offs remain uncommon.
179 discovery queries · 290 head-to-heads · refreshed Jul 13, 2026
Discovery stage
The shortlist
Across 179 buyer-style "FP&A" queries
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 9/100
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Anaplan
Leads shortlist rate at 68% as the established enterprise planning standard, though slightly lower model diversity (4) suggests more defined buyer profile.
Read brand profile →Cube
Matches legacy players in shortlist rate (59%) while achieving maximum model diversity (5), signaling broad appeal across company sizes and planning maturity levels.
Read brand profile →Pigment
Mirrors Cube's performance (59% shortlist, diversity 5), representing the modern FP&A wave prioritizing user experience without sacrificing enterprise functionality.
Read brand profile →Citation sources
Where AI pulls citations from
660 citations captured across FP&A prompt runs.
Vendor pages
319Product, help, and marketing pages from tracked vendors
Independent sources
199Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top FP&A questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
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