itilite.com is highly likely to be cited by AI engines for evaluation-stage queries because it has strong G2 presence (716 reviews, 4.4/5) and is listed on Gartner Peer Insights (4.0). The single highest-ROI fix is to strengthen first-party evaluation surfaces: add/expand brand-led comparison pages (and ensure they’re crawlable/SSR) for key competitor matchups, because AI often needs a brand-owned source for “X vs Y” and “alternatives to X” beyond third-party review sites.