Subcategory · AI Citation Index

Field Service & Workforce

Field service software is a consolidated category with a clear two-brand duopoly. ServiceTitan and Salesforce each capture 86% of discovery prompts across every engine we track (ChatGPT, Claude, Gemini), with Jobber and Microsoft Dynamics 365 a step behind at 80%. ServiceNow is the riser — gaining 16 points month-over-month — but still trails the top tier in raw discovery share. Below the top five, visibility fragments sharply: brands like Housecall Pro and FieldEdge surface consistently but in fewer than three-quarters of buyer queries. This is a consolidated category with two brands trading the top slot one-for-one.

35 discovery queries · 10 head-to-heads · refreshed May 1, 2026

Discovery stage

The shortlist

Across 35 buyer-style "Field Service & Workforce" queries

ServiceTitan and Salesforce split the shortlist, each appearing in 86% of buyer queries about field-service software and visible on every engine we audit. Jobber and Microsoft Dynamics 365 trail by six points at 80%, also present across ChatGPT, Claude, and Gemini. Housecall Pro holds 71% of discovery queries, and ServiceNow — despite its recent surge — surfaces in only 60%.

2%11%21%30%39%Coverage — share of discovery prompts where the brand surfaces66%74%83%91%100%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1GPS
5/6
2Salesforce
5/6
3Jobber
4/6
4Housecall Pro
4/6
5Workiz
4/6
1Jobber
5/5
2Housecall Pro
5/5
3Salesforce
5/5
4Microsoft
5/5
5ServiceTitan
5/5
1Procore
2/4
2ServiceTitan
2/4
3Jobber
2/4
4FieldEdge
2/4
5Salesforce
2/4
1Salesforce
4/4
2Microsoft
4/4
3ServiceMax
3/4
4Jobber
3/4
5ServiceTitan
3/4
1Salesforce
4/4
2Microsoft
4/4
3Infor
4/4
4Netsuite
4/4
5ServiceTitan
3/4
1Salesforce
3/3
2ServiceTitan
3/3
3Jobber
3/3
4Samsara
3/3
5FieldEdge
2/3
1Jobber
3/3
2Housecall Pro
3/3
3ServiceTitan
3/3
4Salesforce
3/3
5Microsoft
3/3
1ServiceTitan
3/3
2Jobber
3/3
3FieldEdge
3/3
4Salesforce
3/3
5Housecall Pro
3/3
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · field-service

Citation sources

Where AI pulls citations from

572 citations captured across Field Service & Workforce prompt runs.

Vendor pages

212

Product, help, and marketing pages from tracked vendors

Independent sources

130

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Field Service & Workforce questions

Every query in the dataset is top-of-funnel exploration. Buyers ask AI for tools that handle maintenance scheduling, forecasting service demand, or reporting and analytics capabilities. Phrasing skews operational — 'What tools can assist in forecasting service demand?' and 'Field service software with reporting and analytics capabilities' are typical. No head-to-head comparisons or pricing questions appear in this sample.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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