Subcategory · AI Citation Index
Field Service & Workforce
The field service category reveals a mature market where traditional enterprise software vendors (Salesforce, Microsoft) compete directly with purpose-built vertical solutions (ServiceTitan, Jobber, Housecall Pro) on nearly equal footing. The remarkably narrow 12-point spread between top performers (50% to 38%) and uniform model diversity scores of 4 across all leaders suggest buyers evaluate solutions across a consistent set of criteria regardless of vendor heritage. With 68 consensus brands but only 12 reaching evaluation stage, the market demonstrates high initial consideration but rigorous filtering, likely driven by integration requirements, industry-specific workflows, and total cost of ownership calculations.
162 discovery queries · 192 head-to-heads · refreshed Oct 22, 2026
Discovery stage
The shortlist
Across 162 buyer-style "Field Service & Workforce" queries
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Score shifts, new entrants, citation gaps — every Monday.
Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 3/100
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Trends
Over the last 12 months
Brands to know
In this category
Salesforce
Leads at 50% shortlist rate, leveraging CRM ecosystem lock-in to compete effectively against purpose-built field service tools.
Read brand profile →ServiceTitan
Matches enterprise platforms at 48% despite vertical focus, demonstrating strong product-market fit in trades and home services.
Read brand profile →IFS
Reaches 39% shortlist rate with enterprise asset management heritage, appealing to complex industrial field service operations.
Read brand profile →Citation sources
Where AI pulls citations from
572 citations captured across Field Service & Workforce prompt runs.
Vendor pages
212Product, help, and marketing pages from tracked vendors
Independent sources
130Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Field Service & Workforce questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
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