AI Visibility
measured16/100
Emerging · in Payroll
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals57/100
Some gaps
Avg Prompt Score
4
across 298 prompts
AI Share of Voice
4%
across 298 prompts
Critical Issues
5
critical + high
How AI Visibility breaks down
in Payroll
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Playroll is visible in
2Executive summary
Playroll is a B2B EOR/global HR platform with strong AI-citation inputs from G2 (216 reviews) and first-party evaluation content (a /compare hub plus multiple “Playroll vs X” pages). The biggest risk for AI engines is conversion-stage citation for pricing and structured evaluation: while pricing is publicly shown (e.g., $399 starting), the site’s structured-data coverage for B2B evaluation (SoftwareApplication/Product+Offer) and crawlability signals for AI bots are not evidenced in the live checks, and Reddit/YouTube community signals were not found.
Based on audit of playroll.com · Jun 9, 2026